“…Finally, the new knowledge acquired will allow each individual to respond to the new environment's demands through innovative performances (Mello et al, 2010;Wang et al, 2010) is also noteworthy that the different types of external sources increase the chances of innovation for companies, not only because a valuable flow of external knowledge is established but mainly because of the productive complementarity between external and internal knowledge (Love et al, 2014). The continuous learning process (Sacramento & Teixeira, 2019) and the knowledge sharing, through the transmutation of experiences, skills, and information into practices, enable the development of innovation in the areas of services, products, processes, business models, and organiza tional schemes (Castaneda & Cuellar, 2020). With this, it is understood that the development of business activities relies on the skills application, know ledge, and entrepreneurs' attributes, which can both derive from others and can result from their direct learning results (Man, 2012); thus, entre preneurial learning effectively improves innovation processes (Deakins & Bensemann, 2018).…”