A Study of Revisit Intention: Experiential Quality and Image of Muara Beting Tourism Site in Bekasi District

Abstract

This research aims to examine the interrationship among the experiential quality, tourism site image and experiantial satisfaction toward the revisit intention of the tourism site visitors. The number of respondents in this research were 160 tourists that have visited the Muara Beting tourism site in Bekasi District. The research is based on a confirmatory model. The Structural Equation Modeling (SEM) with the help of AMOS statistic program was used to test the validity and the realibility of the instruments, goodness of fit model and the interrationship that were hypothesized in the proposed teoritical model. The structural model proved that almost all of the hypothesized relationship were proven to be confirmed. The results revealed that there are positive impact of experiential quality towards the experiential satisfaction and Muara Beting image. Experiential satisfaction is affected by experiential quality and tourism site image. The revisit intention is affected by the experiential satisfaction, but the tourism site image is not statistically proven affecting the revisit intention.

What drives supportive intentions towards a dark tourism site?

“…Based on the definitions above, this study proposes a new construct—site experiential satisfaction—and defines the term as the result of tourists' overall evaluation of content based on their experience of visiting dark tourism sites (e.g., Kao et al, ; Kao, Huang, & Yang, ; Wu, Ai, & Cheng, ; Wu & Cheng, , ). Although experiential satisfaction has been well studied in a variety of sectors including airlines, bungee jumping, conventions, cruises, golfing, heritage, hotels, restaurants, theme parks, and zoos (Kao et al, ; Wu & Ai, , ; Wu et al, ; Wu, Cheng, & Ai, ; Wu, Cheng, Chen, et al, ; Wu, Li, et al, ; Wu & Cheng, ; Wu, Cheng, & Ai, ; Wu, Cheng, & Ai, ; Wu, Cheng, & Chen, ; Wu, Cheng, & Hong, ; Wu, Cheng, & Hong, ; Wu & Li, ), little research focuses on tourists' experiential satisfaction within dark tourism sites (Bintarti & Kurniawan, ; Yan, Zhang, Zhang, Lu, & Guo, ).…”

Is It True That Lombok Deserves to Be a Halal Tourist Destination in the World? A Perception of Domestic Tourists

“…Therefore, the intention to visit again can be interpreted as continuous satisfaction rather than the initiator of the decision-making process. This can be described as a strong likelihood of revisiting tourist attractions, whether or not with a positive attitude towards service providers (Oliver, 1997;Wu et al, 2015;Baker and Crompton, 2000;Bigné et al, 2005;Bintarti and Kurniawan, 2017;Aziz et al, 2012;Choo et al, 2016;Han et al, 2009;Um et al, 2006). In-depth, the intention to revisit tourist destinations is the willingness to visit repeatedly.…”

Strategies to Increase Travel Attraction of Jaranan Dance Art at Digital Technology Era

“…This form of collaboration between scholars, business, and the government is the main step that needs to be formulated (Ministry of Trade, 2008). Cultural Tourism must be a behavior that is involved in tourism, society, politics and the economy that allows individuals to strengthen their cultural history of awareness [5] [6]. The creative industry is a driver of value creation in the creative economy.…”