2009
DOI: 10.1590/s1807-76922009000100005
|View full text |Cite
|
Sign up to set email alerts
|

Willingness to try innovative food products: a comparison between British and Brazilian consumers

Abstract: In this study we investigate the consumer's willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in the food industry is an important source of differentiation and a value-adding opportunity for managers to develop new products. Therefore, the adoption or rejection of innovative food products becomes strategic from a market point-of-view. Using the Domain Specific Innovativeness [DSI] scale and the Food Neophobi… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

2
25
0

Year Published

2009
2009
2024
2024

Publication Types

Select...
9

Relationship

2
7

Authors

Journals

citations
Cited by 53 publications
(38 citation statements)
references
References 20 publications
2
25
0
Order By: Relevance
“…The product may be called a 'mistake' and is fated to forgetfulness. Besides that, consumers also show resistance to the adoption of new food products that are introduced into the market (De Barcellos et al, 2009). It is known that consumer choices for FF depend on how consumers perceive and understand the claims (van Trijp & van der Lans, 2007;Lähteenmäki, 2013).…”
Section: Ff Regulation Influencementioning
confidence: 99%
See 1 more Smart Citation
“…The product may be called a 'mistake' and is fated to forgetfulness. Besides that, consumers also show resistance to the adoption of new food products that are introduced into the market (De Barcellos et al, 2009). It is known that consumer choices for FF depend on how consumers perceive and understand the claims (van Trijp & van der Lans, 2007;Lähteenmäki, 2013).…”
Section: Ff Regulation Influencementioning
confidence: 99%
“…Particularly for this industry, innovation is an important source of differentiation, as well as a value-adding opportunity for managers to develop new products. Hence, innovation constitutes a competitive advantage in the globalized agri-food scenario (De Barcellos, Aguiar, Ferreira, & Vieira, 2009). FF global sales reached the amount of US$ 150 billion in 2011.…”
Section: Introductionmentioning
confidence: 99%
“…In spite of technological improvements and animal genetic developments in Brazil (especially in regard to quality assurance, feed conversion efficiency and production of lean pork), producers and industry are not yet able to innovate nor inform and captivate consumers. At the retail level, several studies report a lack of variety as well as high product prices (Altmann, 1997;De Barcellos et al, 2009;Miele, 2006;Miele and Waquil, 2007;Saab, 2011;Weydmann, 2004).…”
Section: The Pork Production Chain In Brazilmentioning
confidence: 99%
“…Marketing strategies related to increasing consumer familiarity with novel foods have shown the potential to introduce these products into the market successfully [50]. Therefore, in order to ensure the market success of reformulated food products, such as with sodium or sugar-reduced foods, it is imperative to verify the purchase intentions of consumers for these products in consideration of their level of food neophobia.…”
Section: Food Neophobiamentioning
confidence: 99%