2020
DOI: 10.3390/foods9030351
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Factors Influencing Purchase Intention for Low-Sodium and Low-Sugar Products

Abstract: As sodium and sugar intake in South Korea exceed recommended levels, the government and food industry have been attempting to reduce the amount of sodium and sugar in the food products. In line with these efforts, this study sought to examine how the purchase intention for low-sodium/low-sugar products vary based on consumers’ previous choices of low-sodium/low-sugar products and other consumer-related factors. For this study, two online survey-based experiments were conducted: one using soy sauce to represent… Show more

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Cited by 5 publications
(6 citation statements)
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References 68 publications
(64 reference statements)
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“…Moreover, decisions made by participants concerning the healthfulness of food products were significantly influenced by sugar content [58]. In addition, consumers concerned about their diet (i.e., proper diet) may seek products with lower sugar content [59]. Research also indicates that consumers have their own developed ways of lowering/reducing the amount of sugar in their diets, e.g., research using focus group interviews indicates that participants revealed some strategies they found to work well for them (or for people they know) when trying to reduce their amount of sugar intake.…”
Section: Information About Sugar On the Label In The Opinion Of The R...mentioning
confidence: 99%
“…Moreover, decisions made by participants concerning the healthfulness of food products were significantly influenced by sugar content [58]. In addition, consumers concerned about their diet (i.e., proper diet) may seek products with lower sugar content [59]. Research also indicates that consumers have their own developed ways of lowering/reducing the amount of sugar in their diets, e.g., research using focus group interviews indicates that participants revealed some strategies they found to work well for them (or for people they know) when trying to reduce their amount of sugar intake.…”
Section: Information About Sugar On the Label In The Opinion Of The R...mentioning
confidence: 99%
“…In general, FN is significantly associated with food choices [ 20 ] namely with how individuals decide on what they want to eat [ 21 ]. The results of the previous studies indicated that FN level influences the food products choices not only during grocery shopping [ 22 ], but also while eating at the restaurant serving dishes of familiar cuisine [ 23 ]. However, FN appears to be a very complex attitude that may be modulated by a number of other factors [ 24 ], while only few studies have examined influence of FN on everyday food choices [ 25 , 26 ].…”
Section: Introductionmentioning
confidence: 99%
“…The authors' basis for this study was linked to the fact that sodium and sugar intake in South Korea exceeds recommended levels and as a result the government and food industry have been attempting to reduce the amount of sodium and sugar in food products, as in many other countries. For this study, two online survey-based experiments were conducted: one using soy sauce to represent a sodium-based product and the other using yogurt to represent a sugar-based product [17]. The significant variables that influenced the purchase intention for both were the consumers' previous low-sodium/low-sugar product choices and their propensity for food neophobia.…”
Section: Purchasing Behaviormentioning
confidence: 99%
“…Thus, in this Special Issue collection "Consumer Preferences and Acceptance of Food Products" we bring together articles which encompass the wide scope of multidisciplinary research and perspectives in the space related to the determination of key factors involved. The articles included can be considered to cover stakeholders in the perception chain, from 'the Senses' regarding fundamental interactions [10][11][12], on to 'Physiological responses' [13,14], 'Food choice' itself, [15,16] and on to studies looking at 'Purchasing decision processes' [17,18], and finally to key factors in relation to behaviors in the 'Market itself' [19]. Moreover, we include an in-depth review of extrinsic vs. intrinsic factors themselves in a sweetness in beverage context which brings a unique perspective to beverage design for the future [1].…”
Section: Introductionmentioning
confidence: 99%