Responsabilidade social corporativa e direitos humanos: discursos e realidades

Abstract

Resumo: O presente artigo realiza uma análise, a partir de uma perspectiva crítica, sobre o processo de criação e consolidação dos parâmetros mundiais sobre Responsabilidade Social Corporativa (RSC) na relação com os direitos humanos, na Europa e no Brasil, no atual estágio do capitalismo globalizado. Como recurso teórico-metodológico fundamenta-se, no plano internacional, em um conjunto de normas jurídicas existentes sobre a responsabilidade social corporativa e os direitos humanos nas empresas transnacionais. No plano nacional, a pesquisa tem como referencial teórico-metodológico um levantamento bibliográfico concernente ao conceito de RSC nos novos padrões de capitalismo periférico, inseridos no contexto da globalização. Palavras-chave: Responsabilidade social. Direitos humanos. Capitalismo. Corporate Social Responsibility and Human Rights: Discourses and RealitiesAbstract: This article conducts a critical analysis of the creation and consolidation of global parameters for Corporate Social Responsibility (CSR) in relation to human rights in Europe and Brazil, in the current stage of globalized capitalism. As a methodological-theoretical resource, it is based, on the international level, on a set of legal norms about corporate social responsibility and human rights at transnational companies. On a national level, the study uses as a theoretical-methodological reference a bibliographic survey of the concept of CSR in new standards of peripheral capitalism, inserted in the context of globalization.

Diagnosis of the Institutionalization of Corporate Social Responsibility in Companies in the Metropolitan Area of Campinas – SP, Brazil

“…This scenario generated a crisis of confidence in the State's capacity, which required the search for new alternatives (Schroeder & Schroeder, 2004). This change in the role of the State arrived in Brazil in the 1990s, with the substitution of the universalist logic and the guarantee of rights (inscribed in the 1988 Brazilian constitutional charter) with a market logic based mainly on business marketing and the flexibility of work processes (Mathis & Mathis, 2012). Mathis and Mathis (2012) emphasize that this change in the responsibility of the State, for the wellbeing of all, was present in the proposal for State reform in the 1990s, since it transfers responsibility for the provision of social services to the "non-state public sectors"-the third sector.…”

“…During this period, partnerships between the State, social organizations and companies are encouraged, which reinforce the issue of ethics in their internal policies, and by carrying out CSR projects, they received exemption from tax charges. Thus, the Brazilian business community changes its vision and the form of social action, CSR appears in Brazil and companies become agents of social change, being responsible for supplying the State in its inability to meet some demands of society with quality (Mathis & Mathis, 2012). Since then, Corporate Social Responsibility has been the proposal for solving some social problems (Vasconcelos & Filho, 2008).…”

“…Ventura (2005) shows that there is an expectation on the part of society in relation to organizations and that companies try to be aligned with this demand as a way of survival, leading new companies or those already established in the market to incorporate the new practices and procedures of CSR in search of legitimacy (Sousa, 2011). This scenario increases the interest and the need for companies to work with social marketing to increase their credibility with stakeholders and profitability in the market (Mathis & Mathis, 2012). Vasconcelos and Filho (2008) reinforce the speech of contemporary authors to professionals in the marketing area, where they must accept the obligation to give the same importance of profits to consumer satisfaction and social welfare when evaluating the performance of a company (Vasconcelos & Filho, 2008).…”

Corporate social responsibility: An approach to peace?

“…Thus, business enterprises can engage in ethical behaviour and also can share the responsibilities and commitments that countries have taken to the ratification of the global plans of action, such as the Agenda 21, Kyoto Protocol and Agenda 2030 (Getz and Ladek, 2006;Oetzel et al, 2010;Santiago et al, 2015). Data show that CSR activities are focused on philanthropic and volunteer aspects, obedience of labour laws and patterns to meet the requirements of certifications, in addition to presenting themselves as a social-marketing, windowdressing strategy, under the critical approach (Fleming and Jones, 2013;Mathis and Mathis, 2012;Crane and Matten, 2010;Sousa Filho et al, 2010). It is therefore relevant to mention the proactive corporate social responsibility even in Small and Medium Enterprises (Torugsa et al, 2013).…”

Avaliação do Nível de Sustentabilidade de um Curtume Gaúcho à Luz do Sistema de Gestão Ambiental (SGA)

“…No entanto, algumas empresas vêm divulgando relatórios que não contam com determinada padronização e carentes de ferramentas eficientes de controle e acompanhamento de ações sustentáveis (A. Mathis & Mathis, 2012).…”