“…While theorists such as Mennell (1985) and Lash and Urry (1994) helped to describe contemporary food culture by considering a decline in classassociated tastes (Gronow, 1993;Hollows & Jones, 2010;Tomlinson, 2003), Moscovici's concept of social representation guided reflection on the way social structures are produced and reproduced through the habitus (Bezerra, 2009;Garcia, 1997). Others theorists featured in qualitative studies were: Scott Lash, with his notion of "reflexivity winners and losers" (Wills et al, 2011); Claude L evi-Strauss, with his concept of bricolage (Carvalho & Luz, 2011); and Maurice Halbwachs, with his studies on social class and consumption (R egnier, 2009). …”