Comercialização de flores e plantas ornamentais no segmento varejista no município de Lavras/MG

Ceratti, Marina; Paiva, Patrícia Duarte de Oliveira; Sousa, Magno de; Tavares, Thaísa Silva

doi:10.1590/s1413-70542007000400040

Cited by 5 publications

(9 citation statements)

References 6 publications

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“…Besides, roses are one of the flowers widely used by the florists in decorations and in bouquet composition. For retailers, especially on commemorative dates, the rose has greater demand since this species represents feelings like love and affection (Ceratti et al, 2007). Due to that, 86.7% of the rose's sales are for gifts (Anacleto et al, 2017).…”

Section: Producers Sectormentioning

confidence: 99%

“…This is one of the main characteristics of the flower and ornamental plant consumption in Brazil: sales are concentrated on specific dates (Junqueira and Peetz, 2017). Among them, Mother's Day is the main commemorative date for flowers sales (Aki, 2002;Ceratti et al, 2007). Some producers, 30.4%, consider that the production and sales are equal over the year.…”

Section: Producers Sectormentioning

confidence: 99%

“…Consumption is concentrated on commemorative dates, with greater demand on Mother's Day, All Souls' Day, Christmas, and Valentine's Day. For that, commerce is required to make available greater supply and diversity of products to attend the consumers (Ceratti et al, 2007).…”

Section: Introductionmentioning

confidence: 99%

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Profile of producer and retailer of flower and ornamental plant

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The importance of segment of flowers and ornamental plants in agribusiness are growing. Researches that analyze the situation of different sector of this segment may contribute to establishing politics and actions to stimulate its development. In order to attend this purpose, the aim of this research was to analyze segments of the flower and ornamental plant production chain, focusing on producers and retailers. For that, two different surveys were applied, composed of direct and indirect questions. The application was performed online, using social media or in person, in the company location or in trend fairs. It was observed that the flower and ornamental plant production is mainly a familiar business. Another important issue is that the springtime consists of a new date for flower and ornamental plant commercialization. The number of retailers has been increasing, and this segment had some improvements as sales of different products and services. The flower and ornamental plant commercialization are still, in the majority, in physical location shops, besides of all the technologies available for online sales.

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Section: Producers Sectormentioning

confidence: 99%

Section: Producers Sectormentioning

confidence: 99%

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Profile of producer and retailer of flower and ornamental plant

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“…The sales are concentrated on commemorative dates, with greater demand on Mother's Day, All Souls' Day, Christmas and Valentine's Day. In these periods, the retails are request to offer greater supply and diversity of products to serve the consumer market (Ceratti et al, 2007). But also, over the years, there are records of the increase in self-consumer in different locations (Palma et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

Flower and ornamental plant consumers profile and behavior

et al. 2020

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Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.

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“…Estes cada vez mais consideram, na hora da compra, aspectos relacionados à qualidade do produto (PEROSA et al, 2001). Com a competitividade desde mercado, é de fundamental importância conhecer o consumidor das floriculturas, identificando seu perfil, suas preferências e os fatores que influenciam na decisão no momento da compra (Ceratti et al, 2007).…”

Section: Introductionunclassified

Perfil Dos Consumidores De Produtos Ornamentais No Municipio De Santa Maria/Rs

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Kirchner²,

Saidelles

et al. 2013

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O mercado de flores no Brasil encontra-se em franco desenvolvimento registrando aumento no consumo interno. Em razão da posição do Rio Grande do Sul dentre os estados produtores e um dos maiores consumidores de espécies ornamentais foi realizado o presente trabalho para verificar a relação entre os consumidores e oferta das floriculturas. Para tanto foram entrevistados, no momento da compra, por meio de um questionário com perguntas fechadas, os clientes que procuraram algumas floriculturas da Santa Maria/RS em diferentes dias da semana. Os resultados apontaram a predominância de consumidores na faixa de 41 a 50 anos sendo a maioria dos compradores do gênero feminino. Em relação à renda dos mesmos, esta se situa na faixa de cinco ou mais salários mínimos, sendo a frequência de compras dos produtos ofertados caracterizada como esporádica. Foi observada uma relação significativa (teste q-quadrado, com p<0,05) quando realizado o cruzamento entre a variável "gênero" com as variáveis "origem da indicação para a compra" e o "conhecimento da nomenclatura da espécie vegetal", enquanto as variáveis "dia da semana preferencial para a compra", "motivo da mesma", "importância da compra", "preço" e "conhecimento das técnicas de cultivo" quando relacionados com o "gênero" não apresentaram relação significativa. A "aquisição dos produtos de floricultura em datas especiais" mostrou uma relação significativa (p<0,05) com o "gênero" do consumidor (teste exato de Fisher p<0,05), entretanto quando relacionado com "renda" e a "idade" dos consumidores não foi observada relação. Os estudos de caracterização do perfil dos consumidores e da demanda de produtos proporcionam às floriculturas a possibilidade de planejamento e um direcionamento na oferta.

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Comercialização de flores e plantas ornamentais no segmento varejista no município de Lavras/MG

Cited by 5 publications

References 6 publications

Profile of producer and retailer of flower and ornamental plant

Profile of producer and retailer of flower and ornamental plant

Flower and ornamental plant consumers profile and behavior

Perfil Dos Consumidores De Produtos Ornamentais No Municipio De Santa Maria/Rs

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