O corpo carioca desnudado

Pereira, Cláudia da Silva

doi:10.1590/s0104-026x2004000100019

Cited by 2 publications

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“…No que diz respeito à tribo do dia, diversos estudos mostram que na praia se sobressai a valorização estética de corpos considerados como perfeitos pelos integrantes do grupo (BUENO, 2005;RIBEIRO et al, 2009). Pereira (2004) acrescenta que o padrão estético valorizado nas praias corresponde aos corpos "malhados" em academia e bronzeados.…”

Section: Tribos E Padrões Estéticosunclassified

Estética e consumo: estudando duas tribos urbanas cariocas

Casotti

Farina

Lino

et al. 2013

Pensamento Contemporâneo em Administração

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ResumoA pesquisa foi motivada pela crescente importância dos estudos sobre o fenômeno do tribalismo urbano para o Marketing. Alguns desses estudos indicam que produtos e marcas podem ser apropriados pelos membros da tribo para a criação de uma identidade. Nesse contexto, definiu-se como objetivo deste estudo investigar e confrontar padrões estéticos e práticas de consumo adotadas por duas tribos urbanas identificadas com o dia e com a noite na cidade do Rio de Janeiro. A tribo do dia foi escolhida a partir da praia pela importância social, cultural e econômica que as praias assumem no Rio de Janeiro. Já a tribo da noite foi composta por frequentadores de bailes de black music. A análise desses grupos sugere que eles apresentam padrões estéticos específicos e distintos, que servem como forma de identificação entre os membros de cada grupo. Os resultados também apontaram que o consumo de determinados produtos está relacionado com os valores de ligação das tribos investigadas. Palavras-chave: Tribos urbanas. Estética. Práticas de consumo. AbstractThe research was motivated by the growing importance of studies about the phenomenon of urban tribalism to the marketing area. Some of these studies indicate that products and brands may be appropriated by members of the tribe to create an identity. In this context, was defined as objective of this study investigate and confront aesthetic standards and consumption practices that are adopted by two urban tribes identified with the day's tribe and night's tribe in the city of Rio de Janeiro. The tribe of the day is the beach's tribe because of the social, cultural and economic value that the beaches have in Rio de Janeiro. The tribe of the night was composed of people that usually go to black music's party. Analysis of these groups suggests they present specific and distinct aesthetic patterns, which serve as identification between members of each group. The results also showed that consumption of certain products is related to the tribe's values of connection.

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Section: Tribos E Padrões Estéticosunclassified

Estética e consumo: estudando duas tribos urbanas cariocas

Casotti

Farina

Lino

et al. 2013

Pensamento Contemporâneo em Administração

View full text Add to dashboard Cite

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“…De acordo com Flor (2009, p. 268), a, pois é um sinal que representa e expõe uma insígnia, grife e prêmio, pois o corpo é, portanto, valor mídia na sociedade capitalista atua "enquanto dispositivo de poder a serviço de uma comunicação baseada nas fórmulas de mercado", pela necessidade do consumo de dietas da moda, venda de cosméticos, estímulo às cirurgias estéticas e exercícios físicos, trabalhando o corpo como um bem que simboliza prestígio e determina classe social. O corpo é tanto um bem individual como também coletivo (GOLDENBERG, M., 2005;PEREIRA, 2004). Goldenberg, M. (2005) cita a obra do antropólogo Gilberto Freyre, intitulada "Modos de homem, modas de mulher" de 1987, que aborda a transição de modelos de beleza no Brasil.…”

Section: Introdução 19 ______________________________________________unclassified

Como sou, como estou: imagem corporal e estado nutricional em mulheres solicitantes de cirurgia plástica estética

Feierabend¹,

Costa²,

Almeida³

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The specialty of Plastic Surgery corresponds to the branch of surgery that aims to restore parts of the organism altered by congenital or acquired deformities, as well as, correct the aesthetic disharmony. In recent years, there has been an expressive increase in the number of Aesthetic Plastic Surgery (APS) performed in the world and in Brazil. Among the main surgical procedures in Brazil are: breast augmentation, blepharoplasty, liposuction and abdominoplasty, with women being the majority, in addition to being more dissatisfied with their appearance in relation to men. This situation may be one of the main reasons for the pursuit of APS. Body Image (BI) is represented by attitudinal and perceptive dimensions, which are related to the appearance of individuals suffering socio-cultural influences, among other elements of the environment, that can affect their behavior and attitudes. The objective of the present study was to investigate Body Image (BI) and the Nutritional Status (NS) of women requesting APS in a private APS service in the city of Ribeirão Preto / SP. A sample of 40 adult women divided into two groups, Clinical and Comparative, with similar age, educational and socioeconomic characteristics. Participants answered the Sample Characterization Questionnaire, Brazil Economic Classification Criterion, Multidimensional body-self relation questionnaire-Appearance scale, Inventory of Schemes on Appearance-Revised, and performed an evaluation of nutritional status through anthropometric evaluation, body composition and biochemical analysis of blood and urine. The results obtained for G1 were: the majority of participants who were overweight and obese, were unsatisfied since childhood / adolescence, attempted changes in eating behavior following blogs, magazines, use of fad diets and applications, did not perform nutritional monitoring with nutritionist, had a severe level of concern about their Nutritional Status (NS) according to BMI and were anxious about being overweight. They were also more motivated and over-invested in beliefs about body image, frequent use of psychotropic drugs and psychotherapeutic follow-up. The G2 participants were mostly Eutrophic, more satisfied with G1, had not changed their eating behavior in the last 30 days, nor did they perform nutritional monitoring because they cared little about the Nutritional Status. They also did not invest in the same proportion in BI-related beliefs, nor did they follow psychotherapeutic and psychotropic use. Therefore, greater attention is needed in relation to NS and the psychotherapeutic follow-up of these women directed at individual needs. In this sense, the early detection and prevention of possible risks and future complications caused by nutritional deficiencies and inadequate behaviors can contribute significantly to the guarantee of more satisfactory surgical results, as well, as the reduction of expenditures with the Unified Health Sistem (SUS) and Complementary Health System), as well as, the reduction of emotional stress and possible l...

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O corpo carioca desnudado

Cited by 2 publications

References 0 publications

Estética e consumo: estudando duas tribos urbanas cariocas

Estética e consumo: estudando duas tribos urbanas cariocas

Como sou, como estou: imagem corporal e estado nutricional em mulheres solicitantes de cirurgia plástica estética

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