Questionário multidimensional para análise da imagem do enfermeiro

Luchesi, Luciana Barizon; Mendes, Isabel Amélia Costa

doi:10.1590/s0103-21002010000100003

Cited by 2 publications

(3 citation statements)

References 15 publications

(15 reference statements)

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“…The social devaluation of nursing is one of the main consequences of these stereotyped and prejudiced representations, so much so that, in a survey conducted with 269 high school students from São Paulo, a Multidimensional Questionnaire on the Social Image of Nurses (Questionário Multidimensional Sobre a Imagem Social do Enfermeiro, QMISE) was applied and, eventually, it was found that more than 70% of the sample did not consider nursing as a career to be followed. 16 In line with this study, even though it was found that nursing, predominantly, is not highlighted in the health series, this generates many reflections in the interviewees.…”

Section: /13supporting

confidence: 58%

Nursing Representativity in Television Health Series

Ferreira

Correia

Otaviano

et al. 2020

Texto contexto - enferm.

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Objective: to analyze how nursing is represented by the series that portray the context of clinical health care. v Method: a descriptive, exploratory study carried out in a public Higher Education Institution. Data collection was carried out through semi-structured interviews with nursing students. Data analysis was performed through content analysis, supported by IRAMUTEQ version 0.7 and Statistical Package for the Social Sciences version 22.0 software. Results: the analysis of the data allowed for the identification of two categories directly related to the role of nursing and to the power relations between the characters. Yet, although television series are common among nursing students, they have not influenced them in choosing the course. However, the positive perception on the part of some interviewees was related to admiration for the field of human health, but not with the nursing characters represented in the television shows. Conclusion: nursing in health series is not perceived as a leading category in its responsibilities in the care process, but only as an auxiliary group. It is noticed that the media reproduces the biomedical model, emphasizing the medical professional as the central character in clinical care.

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Section: /13supporting

confidence: 58%

Nursing Representativity in Television Health Series

Ferreira

Correia

Otaviano

et al. 2020

Texto contexto - enferm.

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“…Por outro, está reduzido à concepção histórica do cuidado caritativo, vocacional e não profissional. Considerando que a formação da identidade profissional se faz por diferentes aspectos (autoimagem, heteroimagem e imagem da realidade), a imagem pessoal do enfermeiro é influenciada pela forma como ele percebe seu papel social e profissional, além de sua satisfação com o trabalho e imagem corporal (14)(15)(16) .…”

Section: Artigo 16unclassified

“…Uma estratégia para favorecer a visibilidade da profissão é o uso do marketing pessoal, com o propósito da "venda" de sua própria imagem de forma positiva, de acordo com as necessidades de seus clientes, da rede de relacionamento e das oportunidades do mercado (13)(14)(15)(16) .…”

Section: Artigo 16unclassified

Marketing Pessoal E Enfermagem: Projeção Para Visibilidade Social Do Enfermeiro

Andrade¹,

Cavalcante²,

Apostólico³

2017

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Objetivo: conhecer a percepção dos enfermeiros sobre marketing pessoal e verificar como o utilizam em seu cotidiano de trabalho. Metodologia: estudo exploratório, descritivo, de abordagem qualitativa, que utilizou entrevistas semiestruturadas com 16 enfermeiros, submetidas à Análise de Conteúdo. Resultados: emergiram três categorias: Percepção sobre marketing profissional, Imagem pessoal e Projeção do ambiente organizacional. Várias estratégias foram utilizadas para potencializar o marketing pessoal, como imagem, aparência e postura ética, as quais contribuíram para a visibilidade da profissão. Conclusões: os profissionais reconheceram a importância de investir na própria imagem, como forma de valorizar a si mesmo e a profissão.Descritores: Marketing, Autoimagem, Papel Profissional, Enfermagem. PERSONAL MARKETING AND NURSING: PROJECTION FOR THE NURSE SOCIAL VISIBILITYObjective: to know the perception of nurses about personal marketing and verify how they use it in their daily work. Methodology: exploratory, descriptive qualitative approach study, that applied a semi-structured interview to 16 nurses, submitted to Content Analysis. Results: three categories were identified: Perception about professional marketing, Personal image and Projection of the organizational environment. Several strategies were used to improve the personal marketing, as image, appearance, and ethical posture, which contributed to the visibility of the profession. Conclusion: professionals recognized the importance of investing in their own image as a way to value themselves and the nursing profession.Descriptors: Marketing, Self Concept, Professional Role, Nursing. SEGURIDAD DE LOS PACIENTES EN LA PERCEPCIÓN DE ENFERMEROS: UNA CUESTIÓN MULTIPROFESIONALObjetivo: conocer la percepción de los enfermeros sobre el marketing personal y verificar cómo utilizan en su cotidiano de trabajo. Metodologia: estudio exploratorio, descriptivo con enfoque cualitativo, que utilizó entrevistas semiestructuradas con 16 enfermeras sometidas al Análisis de Contenido. Resultados: tres categorías surgieron: Percepción sobre marketing profesional, Imagen personal y Proyección del ambiente organizacional. Varias estrategias se utilizaron para mejorar la marketing personal como imagen, apariencia y postura ética, promoviendo visibilidad de la profesión. Conclusión: los profesionales reconocen la importancia de invertir en su propia imagen como forma de valorarse a sí mismos ya la profesión de enfermería.

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Questionário multidimensional para análise da imagem do enfermeiro

Cited by 2 publications

References 15 publications

Nursing Representativity in Television Health Series

Nursing Representativity in Television Health Series

Marketing Pessoal E Enfermagem: Projeção Para Visibilidade Social Do Enfermeiro

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