A fenomenologia e a pesquisa dos espaços de serviços

Carvalho, José Murilo de; Vergara, Sylvia Constant

doi:10.1590/s0034-75902002000300008

Cited by 6 publications

(3 citation statements)

References 33 publications

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“…In order to capture the dynamics of variance in a situation, techniques like cluster analysis are much more revealing. Cluster analysis is a less positivistic methodology because it seeks to empirically describe regularities across variables while identifying pockets or clusters or regularities of similar perceptions held by actors within the sample (L. F. Carvalho & Vergara, 2002). It makes no assumptions about equality or degree of variance in the system, instead mapping patterns of variance within the sample.…”

Section: Methodology Sample and Instrumentmentioning

confidence: 99%

“…In addition to the theoretically driven reasons for the use of cluster analysis described above, there are other methodological and epistemological motivations for its use in this setting. Given the exploratory and practical nature of our study, limited sample (N) vis a vis the populations studied, and the absence of clear theoretical guidance for the formulation of formal hypotheses, it would be preferable to identify the underlying contours of our data set and interpret regularities post hoc rather than relying on the stronger inferential and statistical assumptions required by techniques which involve identification of independent and dependent variables and their associated causal assumptions (Glaser & Strauss, 1967;Kerlinger & Lee, 2000;L. F. Carvalho & Vergara, 2002).…”

Section: Analytical Strategymentioning

confidence: 99%

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Leadership, personal values, and cultural context in Brazil, China, and the USA

Nelson

2014

BAR, Braz. Adm. Rev.

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This research examines the association between configurations of personal values and managerial incumbency among professionals in Brazil, the US, and Asia. Our research is different from classical leadership research as well as most cross-cultural studies in that it focuses on variance within countries first and then compares results between countries, while the great bulk of research looks at differences between means from one country or category to another. Accordingly, we use cluster analyses rather than analyses of variance or regressions as the major analytical tool. By generating comparable clusters of professionals in different countries, we obtain a novel view of the relationship between individual variables, cultural settings, and leadership. In each cultural setting sampled there is one cluster of personal values which is highly associated with managerial position, and particularly with upper management. These managerial clusters are similar in their overall profile, and are the smallest clusters in each of the three countries, suggesting a universalistic managerial personality like that identified by Miner over thirty years ago. At the same time, we find significant differences between countries in the absolute numerical levels of values held by managers and even greater differences in the levels of values which characterize their subordinates.

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Section: Methodology Sample and Instrumentmentioning

confidence: 99%

Section: Analytical Strategymentioning

confidence: 99%

Leadership, personal values, and cultural context in Brazil, China, and the USA

Nelson

2014

BAR, Braz. Adm. Rev.

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“…Nesse contexto, no Brasil, a PrEP se insere como uma ferramenta adicional de prevenção no âmbito da prevenção combinada, disponível no Sistema Único de Saúde do Brasil (SUS) desde dezembro de 2017 (Bastos et al, 2018). A política de PrEP preconiza o uso diário dos ARVs com o objetivo de reduzir a transmissão do HIV (Carvalho & Vergara, 2016), realizar o diagnóstico precoce do HIV e outras ISTs, o acompanhamento trimestral do usuário, o tratamento das IST, a imunização para as hepatites, e contribui para o alcance das metas relacionadas ao fim da epidemia (Grinsztejn, 2019). A PrEP auxiliará no alcance dessa meta (Silva et al, 2019).…”

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Acesso a PrEP por homens cisgênero e transexuais: Um estudo de abordagem qualitativa

Souza

Silva

Pimenta

et al. 2021

RSD

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Estudo realizado no Rio de Janeiro, investiga a percepção de usuários de serviços públicos que ofertam a profilaxia pré-exposição ao HIV. Objetivo: Levantar possíveis barreiras e fatores facilitadores no acesso à Profilaxia Pré-Exposição (PrEP). Método: Trata-se de pesquisa com abordagem qualitativa, realizada com usuários de serviços que oferecem PrEP no grande Rio, entrevistas foram gravadas e transcritas. As categorias de análise são derivadas da construção das experiências narradas pelos interlocutores. Resultados e Discussão: Foram entrevistados 12 usuários dessa terapêutica com idade entre 25 e 39 anos, sendo 10 homens que fazem sexo com outros homens e 2 mulheres trans. Todos os usuários relataram ter algum conhecimento sobre PrEP; a pessoa transexual é a que menos frequenta os serviços. Existe consenso que a prevenção combinada é um passo positivo na política de prevenção a ISTS. Conclusão: As principais barreiras dizem respeito às limitações estruturais dos serviços de saúde.

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Consumer experiences and values in Brazilian Northeast shopping centers

Lucas

Ayres

Santos

et al. 2021

Innovative Marketing

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This study aims to expand the knowledge on consumer experiences and values from an innovative marketing perspective in the context of shopping centers of inland towns in the Brazilian Northeast region. A qualitative approach was adopted using 50 in-depth interviews of shopping center visitors to collect data. Interpretative Phenomenological Analysis was used to evaluate the data. The results revealed two main categories: unpleasant and pleasant experiences. In terms of main results, 23 participants have a mix of pleasant and unpleasant experiences, while 24 report only pleasant, and 3 – unpleasant experiences. The unpleasant experiences are mostly related to the excess of people (n = 19). In what refers to pleasant experiences, functionality (n = 43), and sensory (n = 33) are the two most mentioned values, being functionality the top value to consumers regardless the purpose they have in going to the Shopping Centre. The results can be relevant inputs to design and manage Shopping Centers regarding cultural adjustment by considering consumers’ experiences and values and the importance of joining competing values behind pleasant and unpleasant experiences. The study contributes to the experiential marketing literature by highlighting the importance of cultural contexts in consumer experiences and behavior research. AcknowledgmentMaria Raquel Lucas and Andreia Dionísio are pleased to acknowledge financial support from Fundação para a Ciência e a Tecnologia (grant UIDB/04007/2020).

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A fenomenologia e a pesquisa dos espaços de serviços

Cited by 6 publications

References 33 publications

Leadership, personal values, and cultural context in Brazil, China, and the USA

Leadership, personal values, and cultural context in Brazil, China, and the USA

Acesso a PrEP por homens cisgênero e transexuais: Um estudo de abordagem qualitativa

Consumer experiences and values in Brazilian Northeast shopping centers

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