Marketing e o bem-estar da sociedade: uma perspectiva para os países subdesenvolvidos

Goldschmidt, Paulo Clarindo

doi:10.1590/s0034-75901972000300001

Cited by 3 publications

(2 citation statements)

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“…When it comes to consumption, students forget environmental attitudes. This is because student consumption is directly related to well-being (Goldschmidt, 1972), so it becomes more comfortable to maintain this myopia in consumption in relation to sustainability.…”

Section: Discussionmentioning

confidence: 99%

Consumer myopia: a cross-cultural study about the attitude and sustainable behavior of university students

et al. 2020

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PurposeThe present study has the general objective to verify the myopia level of Management students from different cultures.Design/methodology/approach For that purpose, the methodology chosen was, as for means, quantitative and qualitative, and as for purposes, exploratory and descriptive. The primary data were collected through questionnaires and interviews applied with Brazilian and German Management students.Findings Regarding the results, it was observed that the students of both countries have similar attitudes and behaviors concerning sustainability; moreover, it was verified moderate myopia concerning the environmental behavior of the students inside both universities despite cultural differences.Research limitations/implications The present study cannot generalize the results for the universe Brazil and Germany, one of the limitations of the study being the cult-unit researched. Only Management students of the two countries were studied, besides being sampled for convenience.Social implications In Bremen, the resource economy is cultural it was developed especially in the post-war periods with the restrictions imposed on the country. On the other side of the comparison, we have Fortaleza, a city in northeastern Brazil. The scourge of northeastern droughts has led the region to develop a culture of water and resource-saving.Originality/valueThe study empirically tested a new concept related to sustainability with people from two countries with different realities. The consumer myopia identifies the short-term view of consumers concerned only with their immediate personal satisfaction, and who do not envisage the possibility of allying this satisfaction with sustainability in the long term.

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Section: Discussionmentioning

confidence: 99%

Consumer myopia: a cross-cultural study about the attitude and sustainable behavior of university students

et al. 2020

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“…As a broad concept that has been studied in several fields, well-being has been presented with many characteristics and dimensions. The list includes wealth (Diener & Biswas-Diener, 2001), availability of goods and services (Goldschmidt, 1972), positive events and quality of life (Sirgy et al, 2012), materialism (Burroughs & Rindfleisch, 2002), work-life balance (Sirgy & Lee, 2016). Anderson et al (2013) highlight the role of services to increase the well-being of people and society.…”

Section: Well-beingmentioning

confidence: 99%

The Impacts of Health Care Evaluations on the Well-Being of Low-incomers

et al. 2019

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There is a strong call for marketing research that looks at the impacts of goods and services on consumer well-being, which gains greater momentum when it comes to low-income people (Bottom of the Pyramid). This article articulates a Conceptual Model of the relations among evaluations of health care services and the well-being of the client, that arises from an adaptation of the best of the models compared by Brady et al. (2005). A sample of low-income patients, leaving care public health units in the city of São Paulo, was gathered. The structural equations modeling supported the hypotheses that link Perceived Quality and Perceived Value, Perceived Quality and Satisfaction, Satisfaction and Individual Well-being. Expressive 35.1% of the Individual Welfare variance are explained by the Model. A positive (instead of negative) the classic conception. These empirical findings are confronted with the literature. Finally, scientific, managerial, and political implications are exposed. JEL Code: I3, I14, D31.

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Revistas Científicas em Administração: o papel histórico da Revista de Administração de Empresas (RAE) na construção do campo acadêmico em Administração no Brasil

Tonelli

2018

Cad. EBAPE.BR

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Resumo Este artigo analisa o papel histórico da Revista de Administração de Empresas (RAE) na construção do campo acadêmico em Administração no Brasil, com base nos artigos, nos editoriais e nas resenhas publicadas a partir de sua criação, em 1961. A RAE surgiu como o periódico que introduziu os primeiros modelos de gestão a ser seguidos. Trata-se de uma nova linguagem, não apenas de formas de organizar as vendas ou a produção, de uma nova mentalidade que propõe uma organização social distinta. São características relevantes da RAE, desde sua criação, a divulgação de novas áreas do conhecimento em Administração e a publicação das primeiras pesquisas empíricas sobre a realidade brasileira. Os primeiros números da RAE indicam: i) a presença de autores estrangeiros, vários vinculados à Michigan State University (MSU), instituição que participou da fundação e do desenvolvimento da Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP); ii) os primeiros artigos de áreas temáticas da Administração, em especial, Marketing, Finanças e Comportamento Organizacional; e iii) o contato dos professores brasileiros com uma literatura internacional atualizada, especialmente norte-americana, no campo da Gestão. Ao lado de textos que tratam de práticas administrativas, a RAE também é um espaço para debates político-sociais e artigos reflexivos e críticos.

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Marketing e o bem-estar da sociedade: uma perspectiva para os países subdesenvolvidos

Abstract: Marketing e o bem-estar da sociedade: uma perspectiva para os países subdesenvolvidos

Cited by 3 publications

References 0 publications

Consumer myopia: a cross-cultural study about the attitude and sustainable behavior of university students

Consumer myopia: a cross-cultural study about the attitude and sustainable behavior of university students

The Impacts of Health Care Evaluations on the Well-Being of Low-incomers

Revistas Científicas em Administração: o papel histórico da Revista de Administração de Empresas (RAE) na construção do campo acadêmico em Administração no Brasil

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