A presença do filme nacional nas salas de cinema do Brasil: um estudo sobre a codistribuição

Abstract

Este é um artigo publicado em acesso aberto (Open Access) Palavras-chave: cinema brasileiro; mercado; distribuição.Abstract: The presence of national film at cinema rooms in Brazil: a study about co-distributionThe Brazilian film market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identified in the co-distribution of Brazilian cinema.

A Brazilian Hollywood in the making? Film, tourism and creative city discourse in the hinterland of Paraíba

“…Although it has been suggested that the Brazilian film industry seems to be adapting, rather than simply replicating, the North American mode of production nowadays (Brannon Donoghue, 2014), Hollywood's presence is still strongly felt in the Brazilian film market. Due to a systematic deficit of investments in distribution and exhibition, domestic productions are obliterated by the persistent dominance of Hollywood films on cinema screens (Johnson, 1987;Rêgo, 2005), with Brazilian films often failing to widely reach the public (Gimenez and da Rocha, 2018).…”