2017
DOI: 10.1590/1679-395153019
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Gestão de pessoas na indústria criativa: o caso dos estúdios de animação brasileiros

Abstract: Resumo Esta pesquisa visa entender a gestão de pessoas na indústria criativa a partir do estudo de um de seus segmentos, os estúdios de animação. Partindo da conceituação de Chaston (2008) de indústria criativa como o encontro entre negócio e cultura, observou-se o dilema entre a realização artística e os objetivos comerciais presente também nesse segmento da indústria. No estudo, pudemos aprofundar o entendimento sobre como esse dilema se reflete na operação da gestão de pessoas nesses estúdios brasileiros. P… Show more

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Cited by 3 publications
(2 citation statements)
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“…Although there is already developed literature on creativity in situations of resource Finally, it would also be opportune to analyze the national creative industry, considered one of the main vectors for countries' economic development (Dharmani;Das;Prashar, 2021;Hartley;Wen;Li, 2015). In Brazil, this industry has been the object of some management and organizational studies (Gatti;Barbosa, 2014;Machado;Ficher, 2017). However, given the specificities of the country's economic, cultural and institutional context, further research could highlight how these aspects enhance or limit creativity development within creative industry organizations.…”
Section: Brazilian Creativitymentioning
confidence: 99%
“…Although there is already developed literature on creativity in situations of resource Finally, it would also be opportune to analyze the national creative industry, considered one of the main vectors for countries' economic development (Dharmani;Das;Prashar, 2021;Hartley;Wen;Li, 2015). In Brazil, this industry has been the object of some management and organizational studies (Gatti;Barbosa, 2014;Machado;Ficher, 2017). However, given the specificities of the country's economic, cultural and institutional context, further research could highlight how these aspects enhance or limit creativity development within creative industry organizations.…”
Section: Brazilian Creativitymentioning
confidence: 99%
“…Despite the progress in unpacking the performance implications, motivators, moderators, and mediators of marketing skills, through literature review and field work interviews, it is revealed important gaps in empirical and conceptual knowledge in relation to dynamic marketing capabilities. Machado and Fischer (2019) highlight that the correct understanding of what is Human Resource Management should resort to fundamental concepts. The diversities of the existing strategic models, in common, have a focus on internal variables of organizational competitiveness, alternating from an external variable orientation to an internal variable orientation.…”
Section: Theoretical Foundationmentioning
confidence: 99%