Innovation in Companies and Cultural Orientation to Innovation: A Multilevel Study

Abstract

Purpose: Test the influence of cultural orientation to innovation on the number of innovations measured in Brazilian companies. Originality/value: The study uses an approach that has not yet been explored in the area, the multilevel analysis. Design/methodology/approach: Five cultural orientation factors for innovation were considered: Rituals and Stories; Innovation strategies; Symbols and Heroes; Autonomy; and Standards and Communication. Innovation has been subdivided into four types: product, service, technology, and administration. The study consisted of a sample of 345 individuals in 60 organizations. The relationship between variables was analyzed using both linear regression and multilevel modeling. Findings: The results of the regression analysis showed positive and negative relationships of all cultural factors with some kind of innovation. The multilevel analysis indicated a relationship between the two variables only in the factors Rituals and Stories and Symbols and Heroes, both at the individual level. The study indicates the existence of organizational culture characteristics that favor and inhibit innovation. In addition, the complexity of the subject and the consequent need for further studies are highlighted.

Estudio de la innovación y competitividad empresarial en pequeñas empresas

“…Ante ello, se infiere que el desarrollo de productos afines a las necesidades del mercado, obliga a considerar un acercamiento con los clientes para poder innovar en las estrategias de mercadotecnia (Francischeto y Neiva, 2019), además de precisar y modernizar (Tulchynska et al, 2021) la colocación del producto más adecuado en los clientes.…”

“…Al respecto, Majied, Abdulhabib y Bani (2020), argumentan que el entorno competitivo induce a las organizaciones a innovar en sus productos, procesos y servicios para obtener una ventaja competitiva que agregue valor para los clientes. Por lo tanto, la innovación es una herramienta esencial para la supervivencia y éxito de una organización (Francischeto y Neiva, 2019).…”

“…Entonces, las Pymes deben integrar estrategias orientadas a (Lestari et al, 2020): innovar, desarrollar capacidades de emprender mayor interacción con el mercado y compartir conocimiento con los miembros que integran. Aunado a ello, debe propiciar el desarrollo de una cultura de innovación en el que se promueva la creatividad, innovación y conocimiento como valores primordiales para su competitividad y creación de valor (Francischeto y Neiva, 2019).…”

Dimensões Intervenientes da Inovação: Estudo Empírico em empresas do Vale do Silício

“…Um dos objetivos centrais da teoria de criação do conhecimento organizacional é identificar as condições ou o contexto capacitante que estimula a geração de novos conhecimentos e a inovação. Página | 5 processo de criação do conhecimento e fornecem as bases para os indivíduos interpretarem situações e problemas, dando a elas significados (Kaplan, 2017;Francischeto, & Neiva, 2019).…”

Open innovation

“…For large companies, it is difficult to change how processes and practices are executed because they were built on successful strategies that worked well enough in the past (CORSI; PRENCIPE; CAPRIOTTI, 2019). The structure, processes, and culture of the established company may be so rigid and bureaucratic that it makes it difficult to innovate Renata Simões Guimarães e Borges, Gilvan Augusto Silva (FRANCISCHETO;NEIVA, 2019). The interviews of Kim, Bae and Bruton (2012) revealed that some executives of established companies themselves admitted that incubation programs run internally, without the interface of external incubators, are more likely to fail because of their cultural rigidness.…”