Segmentation of Current and Potential Investors in Retirement Plans to Retain and Capture Customers

Deccax, Ronaldo Andrade; Campani, Carlos Heitor

doi:10.15728/bbr.2022.19.1.2

Cited by 2 publications

(1 citation statement)

References 2 publications

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“…Companies do not generate profits from cross-selling if the targeted customer requires a lot of services for each product. Cross-selling is not profitable if the customer generates a lot of product returns, cherry-picks promotions, or limits total spending across all products (Deccax & Campani, 2022).…”

Section: Enhancing the Growth Potential Of Individual Customermentioning

confidence: 99%

Management of Customer Lifetime Value in Organizations

Mandal

2023

Journal of Business Ecosystems

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Companies should focus on customer lifetime value, its management, and on profitable customers for company growth. The objective of the study is to analyze customer lifetime value and to manage it effectively. The methodology adopted is a conceptual analysis of various aspects of customer lifetime value and its management. Companies should appreciate the importance of customer lifetime value and the connections among customer lifetime value, brand equity, and customer equity. They should develop and build customer lifetime value through various measures (viz., improvement in customer services, customer engagement, enhancing the growth potential of customers, management of unprofitable customers, rewarding profitable customers, and developing customer touch points). They should develop customer loyalty through trust and measure customer lifetime value. Academicians may suggest models that are effective in measuring customer lifetime value and identifying profitable customers. Managers may suggest effective strategies and initiatives for better management of customer lifetime value.

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Section: Enhancing the Growth Potential Of Individual Customermentioning

confidence: 99%

Management of Customer Lifetime Value in Organizations

Mandal

2023

Journal of Business Ecosystems

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Digital Transformation and Well-Being

İnce

2023

Digital Psychology’s Impact on Business and Society

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Due to the complexity of human psychology, well-being depends on many factors, so it is helpful to consider different aspects in a multidisciplinary way. However, it is still unclear how these factors, which are the keys to a better life, will be affected by digital transformation. There are both challenges and opportunities in areas such as work-life balance, social connections, civic engagement, and governance. From this point of view, in this chapter, firstly the digitalization process, then the concepts of psychological adjustment and digital well-being, are mentioned.

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Segmentation of Current and Potential Investors in Retirement Plans to Retain and Capture Customers

Cited by 2 publications

References 2 publications

Management of Customer Lifetime Value in Organizations

Management of Customer Lifetime Value in Organizations

Digital Transformation and Well-Being

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