Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

Machado, Danielle Fernandes Costa; Santos, Paula Cândida do Couto; Medeiros, Mirna de Lima

doi:10.15728/bbr.2021.18.3.4

Cited by 7 publications

(4 citation statements)

References 2 publications

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“…The desire to travel to certain destinations can be influenced by envy. A study conducted by (Machado et al, 2021) delved into the intention to visit tourist destinations is influenced by social comparison, travel envy, and selfpresentation effects. It was found that envy and social comparison can increase the likelihood of intending to visit a destination, with the social comparison variable having the greatest impact.…”

Section: Travel Envymentioning

confidence: 99%

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

Rahjasa,

Prasasti,

Apriliani

2024

TRJ

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Bali is a popular tourist destination, with 522,141 foreign tourists visiting the island directly in August 2023. Ubud, is renowned for its natural beauty, arts and culture, and authentic village life. This sub-district has a total area of 42.38 km2 and is included in the top five most favorite cities in the world according to Travel and Leisure. The rapid development of tourism in Ubud has led to an increase in the number of influencers promoting on social media, giving rise to the 'Travel Envy' phenomenon. The impact of travel influencers in influencing travel decisions is important to study of how important the role of travel influencers is. The researchers aimed to discuss the impact of social media content created by travel influencers on tourists' decision-making and travel behavior. This research used a qualitative research method that conducted interviews with 17 individuals aged 19-35 years, respondents from various regions and countries who had traveled to Ubud. Research shows that tourists tend to rely on social media reviews and recommendations from travel influencers when planning their trip to Ubud. They are more likely to be interested in content related to travel destinations announced by travel influencers they follow. We found that social media and travel influencers can influence people's travel decisions. Keywords: travel influencers, social media, travel decision

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Section: Travel Envymentioning

confidence: 99%

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

Rahjasa,

Prasasti,

Apriliani

2024

TRJ

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“…Com as mudanças ocorridas pelo avanço da tecnologia e pelo fácil acesso à comunicação por conta do surgimento de dispositivos eletrônicos, das redes sociais e da internet, o marketing precisou se adaptar e, em consequência disso, surgiu o marketing digital, alterando definitivamente o jeito do produtor se comunicar com seu público-alvo (DOTTO et al, 2015;CARVALHO;BUGANÇA, 2021;MACHADO;SANTOS;MEDEIROS, 2021).…”

Section: Fundamentação Teóricaunclassified

Marketing Digital No Turismo De Ponta Grossa (Paraná)

Henneberg,

Medeiros

2023

REOC

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Com o aumento do uso da internet na busca de informações para a escolha do destino turístico, o uso de websites para a comercialização dos destinos por parte das operadoras é uma estratégia importante. O objetivo dessa pesquisa foi de analisar as redes sociais das operadoras de turismo que comercializam o município de Ponta Grossa. A pesquisa exploratório-descritiva utilizou análise documental das redes sociais (Instagram e Facebook) de 18 organizações que comercializavam Ponta Grossa (entre outubro e novembro de 2021). O quadro analítico foi composto por categorias definidas a priori com base no referencial teórico e seguindo os preceitos da análise de conteúdo segundo Bardin (1977). As estratégias de marketing digital utilizadas por essas organizações são, por fim, comparadas entre si e discutidas com base no referencial. Ao final obteve-se um panorama da realidade estudada, bem como foi identificado fragilidades e potencialidades relativas ao marketing digital dessas organizações e a implicação de sua atuação para o destino Ponta Grossa como atrativo turístico. Em suas postagens, as operadoras analisadas expõem preponderantemente paisagens naturais, tendo o foco no turismo natural/aventura (15 de 18). Apenas 6 das 18 empresas tem Ponta Grossa como principal destino. Percebeu-se que o uso do Instagram e Facebook é similar, utilizando postagens espelhadas. Marca/imagem, segmentação e adequação dos conteúdos ao público seguindo a padronização de cada organização foram observados. Os canais utilizados são apenas os gratuitos e há espaço para maior interação nos comentários e/ou por cadastros. Ademais, a comercialização do destino quase que exclusivamente natural deixa de aproveitar nichos relevantes como o cultural, gastronômico e de eventos.

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“…Whereas benign envy links with downward SC (i.e., wishing for the same advantage as the comparison target), malicious envy relates to upward SC (i.e., wishing for the comparison target to lose the advantage) (Lange & Crusius, 2015; Van de Ven et al, 2009). For instance, sharing travel experiences on social media creates upward SC (Machado et al, 2021), consequently generating malicious envy in individuals. Siegel and Wang (2019) found that Instagram and Facebook are the most prevalent social media platforms engendering SC among Millennials, the generation before Gen Z.…”

Section: Envy Occurrence and Digital Nativesmentioning

confidence: 99%

Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective

Colmekcioglu

Dedeoğlu

Okumuş

2022

Psychology and Marketing

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Envy is an impactful emotion on consumer behaviors, yet envy is quite complex to be comprehended due to its two different forms (malicious and benign). Therefore, it is significant to find out the factors occurring envy to consume to understand the impact and consequences of envy. This empirical study improves our understanding of envy occurrence (malicious or benign) in Generation Z (Gen Z) consumers by comparing two countries (the United States and Mexico) as representing individualistic and collectivistic cultures. We apply complexity theory as a basis for the configurational model, which we test using fuzzy-set qualitative comparative analysis. We use three configurations-personality, attitudes, and attached importance to participants on social networking sites-to explore causal recipes leading to malicious and benign envy. The findings of this study highlight the differences in Gen Z consumers' envy occurrence regarding configurational factors. In addition to said factors, this research indicates that culture plays a significant role in Gen Z's envy occurrence, thus contributing to the current knowledge set.

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Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

Cited by 7 publications

References 2 publications

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

Marketing Digital No Turismo De Ponta Grossa (Paraná)

Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective

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