Customers are the key drivers of organizations' success and survival. The Internet and mobile applications have a significant change in customer behavior that provides multiple opportunities for tourism organizations to shift from Customer Relationship Management (CRM) to Electronic Customer Relationship Management (E-CRM). E-CRM has gained great importance because of its role in supporting the marketing performance and competitiveness in companies. The study aims to explore the impact of E-CRM on the marketing performance at travel agencies in light of the efficiency, creativity and distinct response as mediators. The researchers distributed 420 questionnaire forms to a random sample of employees in travel agents Category "A" in Cairo, while 361 forms were valid for analysis using SPSS V.25 and AMOS V.21. The results show that efficiency, creativity, and distinct response play a vital role in the relationship between E-CRM and the marketing performance of travel agents.
The Ecological Footprint is an essential indicator of sustainable development in the tourist destination, It also influences the tourists' attitudes in determining and choosing the tourist destinationThe study aims to explore the impact of Ecological Footprint on tourist attitudes in choosing the tourist destination. 611 Questionnaires were distributed to a random sample of tourists of different nationalities, while 527 forms were valid for statistical analysis. The study found that There is a positive correlation between Ecological Footprint and tourist attitudes in choosing the tourist destination.The study revealed that there is a significant relationship between Ecological Footprint and tourist attitudes in choosing the tourist destination.The Ecological Footprint contributes significantly to the preservation of the environment by reducing the negative impacts on it, and to achieve sustainable development, As well as being a major environmental indicator of sustainable tourism.
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