Abstract:Customers are the key drivers of organizations' success and survival. The Internet and mobile applications have a significant change in customer behavior that provides multiple opportunities for tourism organizations to shift from Customer Relationship Management (CRM) to Electronic Customer Relationship Management (E-CRM). E-CRM has gained great importance because of its role in supporting the marketing performance and competitiveness in companies. The study aims to explore the impact of E-CRM on the marketin… Show more
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