Significant changes in the content and pace of development of the national economy of Ukraine, caused by current economic and political challenges and the intensity of globalization of the modern world economy, have a negative impact on the effectiveness of managing the financial and economic activities of individual economic entities, and the development of the country's economy as a whole. Crisis phenomena, objectively characteristic of the economy at any level of development, are especially dangerous for enterprises operating in an unstable macroeconomic situation, but the danger of a crisis will not necessarily have a negative impact on business results. If enterprises regularly monitor the signs of a crisis and, on this basis, implement anti-crisis strategies in a timely manner, take appropriate organizational and managerial measures, then they get positive results, while ignoring the signs of financial instability can lead not only to a state of crisis, but also to bankruptcy and liquidation.The work is aimed at solving one of the important theoretical and applied tasks in the field of choosing an investment strategy as an element of anti-crisis management of an enterprise, namely, for the first time, a model of the formation and implementation of an investment strategy focusing on the dominant factor was proposed, using a complex method of correlation-regression analysis through consolidation expert and objective efforts in determining multi-criteria indicators in order to increase the efficiency of the factor that has the most significant influence and synergistic potential of action on the enterprise's activities. This approach makes it possible to identify the most important factor among the proposed methodology for choosing and implementing an investment strategy as an element of anti-crisis management of a machine-building enterprise, which, unlike the existing one, is Журнал «Наукові інновації та передові технології» № 12(14) 2022
We can argue about the rapid dynamics of the development of Ukrainian startups, as well as the infrastructure for their support and acceleration. The relevance and necessity of studying the topic of the development of startups in the post-war period, as one of the promising directions for the activation of entrepreneurial activity. The key and the first issue in this process is researching the methodology of finding ideas for a startup, taking into account modern post-war challenges. The presence of startup projects and successful cases form the reputation of a creative, intellectual and investment-attractive country.Uncertainty on the one hand and the lack of knowledge among startups about how to start their own business on the other hand creates a problem of increasing the number of successful projects. Any startup begins with an idea and the desire and motivation to implement it. The article presents the components of a successful start of the search for an idea for a startup. These include intrapersonal motivation and level of expertise in the relevant field and market needs and market environment. Methods of finding a business that fascinates and motivates startups are presented. The philosophy of "ikigai", which is quite widespread and relevant, is considered. For a clearer understanding of the essence of an idea for a startup, its components are presented, which must be taken into account when the idea itself is formed: a brief description of its essence, an understanding of the format of its implementation, the method of its monetization. There are three important tasks that a startup must perform at the initial stage of a project, that is, the birth of an idea, namely: determine the direction and scope of the startup, determine the market potential, and determine the client's needs. Determining these three directions and understanding their essence will give a startup at the nascent stage of an idea the opportunity to test it.The article presents the sequence of research and methods of determining market needs and interests of consumers. The author also provides existing and known methods of finding ideas for a startup.
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