Інвестиційна Стратегія Як Елемент Антикризового Управління Підприємством

Abstract

Significant changes in the content and pace of development of the national economy of Ukraine, caused by current economic and political challenges and the intensity of globalization of the modern world economy, have a negative impact on the effectiveness of managing the financial and economic activities of individual economic entities, and the development of the country's economy as a whole. Crisis phenomena, objectively characteristic of the economy at any level of development, are especially dangerous for enterprises operating in an unstable macroeconomic situation, but the danger of a crisis will not necessarily have a negative impact on business results. If enterprises regularly monitor the signs of a crisis and, on this basis, implement anti-crisis strategies in a timely manner, take appropriate organizational and managerial measures, then they get positive results, while ignoring the signs of financial instability can lead not only to a state of crisis, but also to bankruptcy and liquidation.The work is aimed at solving one of the important theoretical and applied tasks in the field of choosing an investment strategy as an element of anti-crisis management of an enterprise, namely, for the first time, a model of the formation and implementation of an investment strategy focusing on the dominant factor was proposed, using a complex method of correlation-regression analysis through consolidation expert and objective efforts in determining multi-criteria indicators in order to increase the efficiency of the factor that has the most significant influence and synergistic potential of action on the enterprise's activities. This approach makes it possible to identify the most important factor among the proposed methodology for choosing and implementing an investment strategy as an element of anti-crisis management of a machine-building enterprise, which, unlike the existing one, is Журнал «Наукові інновації та передові технології» № 12(14) 2022