In 1896 Boas argued that "if anthropology desires to establish laws governing the growth of culture it must not confine itself to comparing the results of the growth alone, but whenever such is feasible it must compare the processes of growth" (p. 280). However, later it was argued that evolutionary inferences could not and should not be made from synchronic data. But is the comparative evolutionary method of anthropology entirely illegitimate? In this article, the authors test this hypothesis using synchronic and diachronic data on kinship organization and terminology from the CircumMediterranean region. This test appears to support the idea that inferences about specific evolutionary developments can be made on the basis of a synchronic association. Contrary to most anthropological discourse of the recent decades, the authors maintain that a synchronic association can serve as a sound basis for making inferences about specific evolutionary developments.
The paper substantiates the urgency of the problem of attracting entrants, associated with increased competition and changing consumer behaviour in the selection process at the University. The author considers approaches to the design and content of the websites of the universities to evaluate their effectiveness. The aim of this work is to systematize the tools to attract candidates, using the AIDA model. The author studied more than 50 sites of Russian universities, during which the following engaging tools were addressed and described: news, special subdomain for entrants, passing score calculator, online testing, virtual tour, special events and activities of the University, interactive buttons, tools of sales promotion and others. A systematic approach to the use of these tools increases the efficiency of the web site of the University in the process of influencing consumer behavior.
In the article deals with the ethical burden of the concept “conscience” on the material of dictionaries of the Church Slavonic language and the Russian language of the old Russian period, XIX and XX centuries. Semantic features of concept verbalizers are investigated. The analysis established the primordial ethical semantic share of the concept: “the voice of God, showing the conduct of the will of God regarding what should and should not do to man as a reasonable and moral being.” Throughout the study period, the main concept verbalizers and their derivatives have a high degree of ethical significance. Over time there is the appearance of new words and new ethically “opposite” values: chastity (to name some insulting words), dishonor (shame honor, insult), dishonest (violating the requirement of honor, dishonorable). It is established that the ethical semantic share of the concept “internal moral dignity of man, valor, honesty, nobility of soul and pure conscience” is preserved in the internal form of words that verbalize the concept throughout the existence of the Russian language.
he tutorial reveals the key aspects of marketing activities. Much attention is paid to the evaluation of the marketing environment, research and market segmentation, consumer behavior, operational marketing. In addition to control questions and tests, problematic situations based on the current experience of Russian companies are presented. Study guide corresponds to the state educational standards for fields of study 38.03.01 "Economics", 38.03.02 "Management", 38.03.06 "trading business" (undergraduate level). The book is intended for undergraduate students, and can also be useful for students of additional education programs, managers and owners of enterprises.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.