The paper substantiates the urgency of the problem of attracting entrants, associated with increased competition and changing consumer behaviour in the selection process at the University. The author considers approaches to the design and content of the websites of the universities to evaluate their effectiveness. The aim of this work is to systematize the tools to attract candidates, using the AIDA model. The author studied more than 50 sites of Russian universities, during which the following engaging tools were addressed and described: news, special subdomain for entrants, passing score calculator, online testing, virtual tour, special events and activities of the University, interactive buttons, tools of sales promotion and others. A systematic approach to the use of these tools increases the efficiency of the web site of the University in the process of influencing consumer behavior.
The development programs of coal mining enterprises pay special attention to the increase in production potential and the penetration of new market niches, as well as the organization of rational interaction with related industries. The creation of clusters in such conditions contributes to the sustainable development of the region. The exhibition activities of coal mining enterprises play an important role in establishing rational interaction with companies of coal and related industries, thus creating favorable conditions for the modernization of Russian coal mining and processing enterprises. The article focuses on the pre-show stage of the exhibition activity of coal mining enterprises devoted to planning and preparing for the exhibition event. The series of decisions made during the stage include setting goals of participation, choosing the exhibition event, determining the form of participation, designing the stand, planning onstand and off-stand activities, preparing information, advertising and souvenir materials, recruiting and training of the exhibition staff.
Subject. The paper studied the regularities of the formation of interactions between participants of the investment project of low-rise housing construction in Russia and developed the method of effectiveness assessment. Goal. The development of basic organizational model of interaction in the implementation of investment projects of low-rise housing construction in Russia. Methods. In this paper, with the help of statistical methods we analyzed investment projects of low-rise housing construction, simulation methods contributed to developing the basic model of interaction of subjects of investment project, using econometric methods we identified basic functions of the considered actors and identified the main risks arising in the course of the project, as well as methods of indicative planning helped to develop a new scheme of interaction between the participants of the investment project of low-rise residential buildings and effectiveness estimation of their interactions. Application area. These results can be applied in the development of sectoral territorial planning documents, as well as in programs for the construction industry development, including low-rise housing. Results. The patterns, the problems of interactions between investment project participants are identified and the economic nature of these problems is reveiled. The authors have shown a new basic model of interaction of actors of low-rise housing construction and the method of evaluating the effectiveness of their interaction. Significance. The importance of this article derives from the fact that with the help of the developed model of interaction of the main actors of the low-rise housing qualitative-functional and subjective spheres can be identified in which functions of low-rise housing actors vary depending on a variety of investment techniques. This model shows the interaction between the actors of the investment project and This work was performed within the framework of the Russian President's grant number MK-5341.2016.6 "Formation of the conceptual regional model of management intensification of the implementation of public-private partnership projects in low-rise construction to meet the requirements of energy efficiency"
Environmental deterioration is a challenge for all major cities. Public authorities improve environment monitoring systems, develop and implement measures to reduce the negative consequences of manufacturing activities, inform the population. The article analyzes data on the state and dynamics of the environment status in Kemerovo (Western Siberia, Russia), where a large number of manufacturing enterprises are concentrated. The results of Kemerovo population survey aimed at assessment of perception of the air and water pollution degree, the attitude to the influence of meteorological conditions and landscape features on the environment status, and identification of respondents’ opinions about the enterprises having the greatest impact on the environment are described. In addition, the survey assessed changes in the environment status and the degree of personal concern of citizens. The results of the survey were compared with statistic data; a number of discrepancies were identified. The authors offer some recommendations for public authorities on working with the population on environmental issues.
The advertising ethics appeared together with advertising itself. The legislative and public regulation of advertising is centuries old, but the ethical issues still remain acute all over the world. In the Russian Federation, these problems are more pronounced than elsewhere because domestic advertising started to develop only after the collapse of the Soviet Union. In thirty years, Russian advertising had to cover the distance which developed countries needed a century to cover. The research featured controversial advertising messages that caused indignation of both Russian citizens and public or commercial organizations. The article introduces a comparative analysis of the ethical assessments of controversial advertising messages made by consumers and experts from self-regulatory organizations in advertising. It also describes the history of the Russian advertising market, various violations of the Advertising Law, the concept of unethical advertising, and the procedures for controversial advertising in the Russian Federation. The authors proposed some self-regulation measures, e.g., public control, education activities, pre-publication expert examination, etc.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.