It is not currently possible to address matters of economic life in isolation from the issues of globalization and international economic integration. These processes do not just direct, they determine the vector and intensity of the national economy development, act as its accelerator. In this context, effective foreign economic activity is becoming one of the most priority factors in the growth of the Russian economy, and the country’s involvement in the integration processes and economic relations is determined at a deeper level - the level of direct participation of the country’s regions in foreign economic activity.
Strengthening of positions in the agricultural products market creates additional opportunities for the socioeconomic development of the Krasnoyarsk territory. In turn, the increase in agricultural production of the region, the expansion of the products range is possible only through the marketing technologies involvement. The brand is the main tool in the promotion of agricultural products, and the branding process is a necessary condition in achieving the goals. The subject of the study is the organizational and economic aspects of the formation of the regional brand of agricultural products in the region. The subject of the research is the organizational and economic aspects of the formation of the agricultural products regional brand in the territory. The object of the research is the food market of the Krasnoyarsk territory, considered at the meso-level. Special attention is given to the analysis of the state and strategic prospects of agriculture development in the Krasnoyarsk territory, to the food brands analysis in the region, to the typology of producers by product and raw materials used. The novelty of the research lies in the development of the authors' approach to creating the agricultural products brand of the Siberian region, which will distinguish it among a wide range of similar products from other manufacturers through the use of effective tools and marketing technologies.
The article presents the systematization of concepts related to the sustainability of the enterprise. The analysis of the poultry industry of the Krasnoyarsk region and the efficiency of egg production from the main producers of the region is presented. The result of this study is the selecting a strategy for sustainable development of poultry enterprises and the proposal of measures for its implementation, which is applied to the poultry industry as a whole in the region.
In the article the problems of organization of traditional northern products sales are considered. An analysis of the activities of enterprises showed that most of them sell products within the region, and few go beyond it. Sale is limited to certain products limits, and many buy them from small businesses. In order to improve the sales efficiency and access to foreign markets, it is proposed to establish a wholesale distribution center that will, on the other hand, create jobs in the native-born population area.
The overview describes the main directions and results of the International Conference “AGRITECH-II-2019” held in Krasnoyarsk in November 13-14, 2019. It gives the details about the participants and the proceedings. The anchor partner of Krasnoyarsk Science and Technology City Hall was Krasnoyarsk State Agrarian University. A description of the main trends in modern agribusiness science as well as in the development of the university are given in the overview.
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