The article substantiates the need for the implementation of the communication strategy of the company. Some problems of the market development of insurance services are revealed. Based on the analysis of trends of the insurance market development, the areas of implementation of communication policy are listed, taking into account the historical experience of the communication policy in the crisis periods of the last century. The author offers the structure of the formation of the brand identity of the insurance company. The mechanisms of the formation of the consumer loyalty to the insurance company are considered as a basis for the formation of the insurance brand and features of applications used in social networks are highlighted. The stages of the development of the communication strategy of the insurance company are presented.
The article describes the features of the development of market of insurance compa-nies; specifics of positioning in modern conditions arehighlighted. The author marked the most ac-tive administrative business processes in management system of insurance companies: manufacturing, marketing and informational.
In the article an analysis of the outcome of the country´s insurance companies and certain regional offices in 2014 is made, which shows the lack of attention of insurers to such factor of stability as customer loyalty. At the same time, focus on corporate services of large companies in crisis makes insurance companies dependent on macroeconomic processes, while the insurance market gained experience and established its own ramified system of services that can provide a significant increase in the insurance sector up to the standards of developed countries.
The negative impact of vehicle emissions on the quality of woody plants seeds and seedlings, grown from them, was noted in the article. The reduction of crop grade of Aser ginnala, Tilia platyphyllos and Fraxinus exselsior is manifested the most strongly; Aesculus hippocastanum, Robinia pseudoacacia and Physocarpus opulfolia degradation is insignificant.
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