Motivating the working population to master digital skills is an important condition for the digital transformation of the Russian economy and companies. The article examines the relationship between the general level of motivation for learning digital skills and a number of factors, assesses the average level of motivation for four groups of skills, and compares the level of motivation between groups of workers and their motives. Empirical data were obtained by conducting an online survey of the working population in March 2020, the target sample was 116 respondents. It was revealed that the general level of motivation of workers to learn decreases with the increasing complexity of digital skills. The hypotheses about the relationship between the level of motivation and the perceived difficulty of using information and communication technologies and previous learning experience were confirmed. Differences between the groups of workers in the level of motivation and the degree of mastering specialized digital skills, related to the nature of the work were revealed. A higher interest in mastering this group of skills, as well as the degree of mastering them, was demonstrated by the group of managers. The strongest motive for acquiring digital skills is the need to use them at work.
The main goal of the research is to identify the currently forming research problems in the area of halal tourism and hospitality which were reflected in the publications of international and Russian authors. The research design is based on the application of methods and tools of bibliometric analysis (Bibliometrix R-package and the “statistical reports”), word cloud formation method. As a result, sources with the largest number of publications were identified, leading research centres with the largest number of publications and citations of publications on this topic were determined as well as the evolutionary stages of priority research areas were pointed out. The limitations of the study are a limited number of publications on halal tourism represented in the Russian problem field. To this end, it is not possible to ensure the comparability of samples from Russian and foreign publications. Besides, due to the difference in the organization of international and Russian citation bases, there is a necessity to use different bibliometric analysis tools, which is also a limitation of the study. The research results provide an opportunity to compare the stages of development of halal tourism research in Russian and international academic literature to determine the place of the Russian studies within the global context.
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