Purpose The purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and types of travelers influence the demand for Halal hotel attributes. Design/methodology/approach Semi-structured interviews were conducted to localize the list of Halal hotel attributes for the Russian business context. A self-administrated online questionnaire was designed, distributed and collected from 191 Russian Muslim customers, who have stayed at Halal hotels in the past 12 months. Data analysis includes a t-test and analysis of variance. Findings The study revealed a list of Halal attributes demanded by Russian Muslim customers. Also, the findings indicate that the list of the attributes demonstrated the differences in the requested attributes between gender and types of travelers. Research limitations/implications The study came across three main limitations. The first was that the respondents surveyed were leisure tourists. Second, the majority of the respondents have university degrees. Third, the research sample is limited to approximately 200 respondents. This research primarily contributes to tourism and hospitality management, and consumer behavior literature, as this is the first study yielding insights on a new demographic: Russian Muslim tourists. Practical implications The study provides a clear understanding of the Halal hotel attributes demanded by Russian Muslims that can help hotel managers to accommodate the needs of this group while, at the same time, meeting the requirements of guests of different religions. Social implications The study contributes to improving social relationships within the Russian Federation as it improves society’s understanding of the life principles of Muslims. Originality/value This is the first study investigating the demand for Halal attributes by Russian Muslim tourists. By partly covering the empty research field on this topic, the study provides meaningful direction to future research of the Russian hotels’ Halal services from both supply and demand perspectives.

The main goal of the research is to identify the currently forming research problems in the area of halal tourism and hospitality which were reflected in the publications of international and Russian authors. The research design is based on the application of methods and tools of bibliometric analysis (Bibliometrix R-package and the “statistical reports”), word cloud formation method. As a result, sources with the largest number of publications were identified, leading research centres with the largest number of publications and citations of publications on this topic were determined as well as the evolutionary stages of priority research areas were pointed out. The limitations of the study are a limited number of publications on halal tourism represented in the Russian problem field. To this end, it is not possible to ensure the comparability of samples from Russian and foreign publications. Besides, due to the difference in the organization of international and Russian citation bases, there is a necessity to use different bibliometric analysis tools, which is also a limitation of the study. The research results provide an opportunity to compare the stages of development of halal tourism research in Russian and international academic literature to determine the place of the Russian studies within the global context.

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The research aims to assess the prospects for the development of Islamic tourism in Africa. The authors analyze the notion and features of Islamic tourism and identify key differences between “Islamic tourism” and “Halal tourism.” The authors define “Islamic tourism” as a type of tourism that includes travels for any purpose under Islamic principles. The research mainly covers the development of Islamic tourism in African countries. For this purpose, it analyzes the tourist flows’ trends and the leading African touristic destinations, identifies the main Halal-friendly African destinations. The leading states here are Morocco, Egypt, and South Africa; Tunisia fosters its potential for Islamic medical tourism; Senegal and Mali are attractive due to Islamic heritage sites. The main problems for the development of Islamic tourism in Africa have also been identified: underdeveloped tourist and Halal infrastructure, lack of security, and poor promotion of tourist services among potential tourists are among the most significant ones. The study has found that popular Halal destinations are countries with a predominantly Muslim population and states where Muslims are a minority. Despite the restrictions followed by COVID-19 and a significant decrease in the tourism sector, a return to the previous volumes of tourist flows and income is expected in 2023. The World Tourism Organization actively supports the recovery and development of tourism in African countries. The improvement of Halal infrastructure and new facilities for this type of tourism will contribute to an overall increase in income from tourism activities and the popularization of Islamic tourism.