Article is devoted to the study and analysis of the formation of a customer-centric organizational culture of the university as a factor of effective social and economic development of the region. The essence of a customer-centric organizational culture of the institution is revealed. The impact of customer-centric organizational culture of the university on the socio-economic development of the region through the professionalization and labor adaptation of graduates is defined. Analysis of empirical data revealed the main problems and prospects of the customer-centric approach in the development of the organizational culture of the university.
The paper considers the customer-centric approach to the organizational culture of the university. The study of formation and development of customer-centric organizational culture of higher educational institutions as a factor of efficient social and economic development of the region is based on the designed diagnostic model of customer-centric organizational culture of the university encompassing the following group of components: degree of formation of customer-centric organizational culture at the university at various levels (ideological, regulatory, customer-facing); degree of students’ satisfaction; degree of students’ involvement in the organizational culture of the university and outcomes of the influence of the university organizational culture on them. The customer-centric approach is considered, first as the focus of each member (employee) on the consumer (assessment of the orientation level of each participant), second, assessment of the consumer satisfaction level, allows estimating the level of consumer-focus in general without an attempt to identify orientation of every individual participant. The process of creating the additional value covers all above-mentioned levels and cannot be created with only one without taking the other into account. Therefore, it is critical to collect and make the best use of information and both real and potential consumer services.
In article questions of transformation of the higher education at a stage of modernization of the Russian educational system are staticized, the role business -communities in formation of new model of the higher education on the basis of partnership of higher education institutions and business community is accented. Results of a sociological research of student's youth of the leading higher education institutions of the Belgorod region and representatives of business community (employers) have allowed to define a relevant trajectory of development of system of the higher education. Authors have presented the joint strategy of higher education institutions and business community directed to increase in customer focus of higher education institution in education market and also increase in competitiveness of the graduate in regional labor market.
This article considers conditions and factors of civil activism at micro-local and meso-levels of social relations. Civic activism is viewed as attitudes and practices oriented towards solving social problems of different levels through social creativity and self-organization of citizens. Self-organization is the process of establishing direct ties and contacts between citizens to solve personal and socially significant problems. Participation in collective actions, associated with provision of amenities and assistance, becomes increasingly widespread among representatives of local communities in cases of legal insecurity and a deficit of material and information resources. Initiators of collective action are citizens themselves, their neighbors in the house (street), representatives of public organizations, less oftenrepresentatives of government bodies or management companies. As results of the survey showed, respondents are more willing to engage in any initiatives organized by others than to act as their immediate initiator. Basic motives of civil activism are a pursuit of preventing social environment of a residential territory from degradation, helping people in a difficult life situation and satisfying needs for altruistic and collective types of behavior. Actors of social work consider it to be quite efficient in terms of social significance (e.g. improvement of apartment houses and surrounding areas, improvement of a legal base, educational effect for the younger generation, preservation of cultural traditions) and personal development (e.g. acquisition of experience, specific knowledge, competencies in the field of public benefit, multiplying social capital, increasing self-esteem, improving self-esteem, obtaining diplomas, letters that can be useful for career advancement).
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