The paper considers the customer-centric approach to the organizational culture of the university. The study of formation and development of customer-centric organizational culture of higher educational institutions as a factor of efficient social and economic development of the region is based on the designed diagnostic model of customer-centric organizational culture of the university encompassing the following group of components: degree of formation of customer-centric organizational culture at the university at various levels (ideological, regulatory, customer-facing); degree of students’ satisfaction; degree of students’ involvement in the organizational culture of the university and outcomes of the influence of the university organizational culture on them. The customer-centric approach is considered, first as the focus of each member (employee) on the consumer (assessment of the orientation level of each participant), second, assessment of the consumer satisfaction level, allows estimating the level of consumer-focus in general without an attempt to identify orientation of every individual participant. The process of creating the additional value covers all above-mentioned levels and cannot be created with only one without taking the other into account. Therefore, it is critical to collect and make the best use of information and both real and potential consumer services.
Abstract-The article examines customer-centeredness development of organizational culture of higher education institutions and the extent at the regional level. The study was conducted based on the diagnostic model of university customercentered organizational culture developed by the authors. The model included such parameters as the extent of university organizational customer-centered culture at various levels (general ideological, regulatory, front-office), the degree of satisfying the requirements of students for the university environment, as well as the degree of students' involvement in the organizational culture of a university and the effectiveness of university organizational cultural impact on them. The study led to the conclusion that the strategy for modern university development, on the one hand, is aimed at meeting the needs of students, and, on the other hand, the student is not a main motivator of university development. Customer-centered organizational culture is rather external and demonstrative, rather than domestic, and the university environment is not likely to ensure the commitment of internal and external customers.
In article questions of transformation of the higher education at a stage of modernization of the Russian educational system are staticized, the role business -communities in formation of new model of the higher education on the basis of partnership of higher education institutions and business community is accented. Results of a sociological research of student's youth of the leading higher education institutions of the Belgorod region and representatives of business community (employers) have allowed to define a relevant trajectory of development of system of the higher education. Authors have presented the joint strategy of higher education institutions and business community directed to increase in customer focus of higher education institution in education market and also increase in competitiveness of the graduate in regional labor market.
The paper is devoted to the study of directions of improving competitiveness of a higher educational institution. The authors emphasise the role of business-communities in formation of a new model of higher education on the basis of partnership of higher schools and business communities. A customer-orientation paradigm of the higher school, aimed, first of all, at development of partnership relations between the higher school and the business-community, possibilities of higher school entrance to an international arena of the educational market, and as a consequence, reorientation of the higher educational institution to the demand of the main consumers of higher school services, was considered by the authors as a reference point. The specificity of the customer-oriented approach in the context of the study consists in consideration of the student's role as a main link of an educational process, one's professional, organisational and social socialization in the process of study at the higher educational institution. The customer-oriented approach as a management technology of development of the higher school is built on the principles of identification of customers, provision of customers' adherence to the organisation by means of formation of corresponding models of teaching organisational culture, differentiation of customers and personalization. Development of a joint strategy of higher schools and the business-community, aimed at clear description of priority directions and final results of joint activity taking into account specific peculiarities of performance of higher schools and the business community.
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