Aim. To substantiate the approaches to activating export transactions in the market of pig breeding products, determining the indicators of competitiveness of the main kinds of meat and relative competitiveness of pig breeding products in the leading countries based on the identifi cation of factors, restraining the export of Ukrainian pig breeding products, and elaborating the suggestions on eliminating their negative impact on the dynamics of foreign economic activity in the industry. Methods. The methodological approaches of the study were based on the information about the volumes of foreign trade, mainly used for international comparison and determined for each commodity or commodity group. The Relative Export Advantage Index (RXA), the Relative Import Penetration Index (RMP) and the Relative Trade Advantage Index (RTA) were determined while estimating competitive advantages of pig breeding products. The study involved a comprehensive comparative analysis of the main kinds of meat products in the external market using the model of “food independence – competitiveness”. The index of food independence was used along with the generalizing index of competitiveness for some kinds of meat products – the modi- fi ed Balassa index. It was determined that it was reasonable to determine the level of food independence based on food self- production within the range of 70–80 % from the commodity resources of the domestic food market. Our study involved the data of the informational database of the State Statistics Service of Ukraine and FAO regarding the volume of export-import of pig breeding production. Results. It has been proven that there are no competitive advantages of Ukraine’s pig breeding produc- tion in external markets; there is insuffi cient food independence on the background of potential advantages for the expansion of export, in particular, that of cheap fodder and logistics. A considerable decrease in the exchange rate for hryvnia compared to foreign currencies of the leading countries creates prerequisites for successful promotion of Ukrainian pork both in domestic and foreign markets. The need of monitoring the implementation of food independence criteria and diversifi cation of export specialization of the country was substantiated. In the long-term perspective, it is reasonable to optimize the level of protection for the market of pig breeding products, to stimulate domestic production, to distribute the instruments of state support for the “green box”. It has been proven that the main directions of supporting the export of domestic agrarian products should become as follows: facilitating export procedures; expanding assortment and accessibility of fi nancial services; developing the support- ing infrastructure; informational support for exporters; conducting research and implementing support programs; the activity of the system of credit-insurance institute and trade representations should be carried out in a single complex via determining the potential market and fi nancial-insurance support for the export. Conclusions. The method of two-criteria analysis of the status of domestic market for meat products based on the indices of food safety and international competitiveness has been developed and tested which will promote complex estimation of positions of some kinds of commodities in external market. The model of two-criteria analysis allows substantiating effective instruments of state regulation and protecting the relevant market of prod- ucts. The method of two-criteria analysis of meat products is universal, i.e. it may be used to determine the positions of different commodity groups in the external market. The evaluation of competitiveness of the main kinds of meat products – pork, beef and poultry meat – demonstrated the absence of competitive advantages of pig breeding production in external markets and insuf- fi cient food independence. The factors, restraining the expansion of pork export, were systematized and divided into three main groups: technological; normative and regulatory; veterinary, and the ways of eliminating them were specifi ed. The measures of creating favorable export-institutional environment were elaborated and the main directions of supporting export of domestic pig breeding production were suggested.
The article considers fnancial reporting as a tool of crisis management, taking into account the innovations of current legislation (Code of Ukraine on bankruptcy procedures, 2018) and the high level of unproftability of economic entities and its inability to ensure the effectiveness of fnancial and economic activities. The purpose of the study is to summarize the main provisions of the preparation and submission of fnancial reporting in accordance with national and international standards and to justify its mandatory use in crisis management of economic entities. The methodological basis of the study is the fundamental principles of theory of fnance and fnancial management. Monographic method, theoretical method, method of comparative analysis, tabular method were used achieve the objectives of the study. The conceptual bases of business entities fnancial reporting in accordance with the national and international standards are defned on the basis of certain criteria (regulatory support, essence, composition, principles of formation). The balance sheet is a leading source of information for the analysis of non-current and current assets, receivables and payables, investments and innovations along with the liquidity and fnancial stability indicators. The income statement is a leading source of information for the analysis of production costs and proftability. Defciencies of the current system of methodological support for the analysis of the fnancial and economic condition of economic entities comprise the lack of integration of orders of the Ministry of Justice of Ukraine with the current forms of fnancial reporting. Guidelines for identifying signs of insolvency and signs of actions to conceal bankruptcy, fctitious bankruptcy or bankruptcy as of January 19, 2006 № 14 to the provisions of National regulation (standard) of accounting 1 have been adapted in order to improve the information support of the analysis of fnancial and economic condition of economic entities in the context of crisis management. Key words: crisis management, bankruptcy, insolvency, fnancial reporting, national regulations (standards) of accounting, international fnancial reporting standards.
Introduction. It is proved that one of the tools to ensure the competitiveness of agricultural enterprises are the principles and models of logistics, including purchasing. It is argued that the main tasks of the procurement logistics of agricultural enterprises are to improve the quality, optimize the composition and structure of material resources used in production, compliance with scientifically sound standards of their consumption, which saves production costs, and ultimately – increase competitive advantage. market segments. It is established that the largest share of total logistics costs falls on the supply and management of stocks, which can be from 50-60% of the total logistics costs. That is why the substantiation of management models for the procurement of material resources for agricultural enterprises is a topical issue in modern economic conditions. Goal. The purpose of the article is to generalize the theoretical and methodological provisions and substantiate the models of management of procurement of material resources by agricultural enterprises. Method (methodology). The following methods were used during the research: abstract-logical and monographic methods in the process of theoretical generalization and formulation of conclusions; method of system analysis, abstract-logical, process method allowed to systematize procurement management models and justify their feasibility in the activities of agricultural enterprises. Method of retrospective analysis, induction and deduction in comparative analysis of methods of purchasing material resources and determining their advantages and disadvantages. Results. The terms "procurement management" and "supply" were clarified, and supply logistics was considered as part of the process of strategic management of material and related flows. It is established that the procurement management of an agricultural enterprise should be considered as a function of supply logistics, responsible for organizing the purchase of the required number of goods and services of appropriate quality with the optimal level of costs in a timely manner. The existing methods of inventory management and calculation of order parameters are analyzed, the possibilities of their use in the practical activity of agricultural enterprises are substantiated. It was found that the existing methods take into account the price factor as a static value and argued the need to take into account the price as a dynamic value in the case of purchases of goods, which are characterized by price instability.
The article systematizes the evolution of the formation of environmental marketing and systematizes the principles of its development. The systemic changes in the factors of macro- and micro-environment of agrifood market participants are highlighted, which form the preconditions for the emergence of ecological worldview in marketing and justify the preconditions for the ecological imperative of marketing, which includes inclusion in marketing tasks subjects of the market of creation of ecological value at different levels. The determining influence of the concept of a sustainable development on the formation of the concept of environmental marketing was established, as well as the need to expand interdisciplinary links in marketing and management due to the environmental factor. The interplay of environmental marketing and environmental management allows the subjects of the agri-food market to work effectively for the sake of greater adaptability of marketing to the environment. It has been shown that the implementation of the goals of environmental marketing is compatible with the implementation of the goals of corporate social responsibility. The conceptual and categorical apparatus of the concept of environmental marketing was deepened, the classifcation of the equal number of tools for environmental marketing was carried out. Approved strategy for the using of environmental marketing by the subjects of the agri-food market, in particular: the strategy of avoidance of environmental marketing principles; competition strategy; cooperation strategy; relationship strategy. The signifcance of the defnition of environmentally friendly «green» marketing and its main tasks on macro-, meso-microlevels, which made it possible to identify the scope of environmentally friendly marketing in the global system of marketing concepts, has been determined. The main method of environmental marketing is the creation of environmental value, which defnes the philosophy and technology of marketing management of socio-ecological and economic systems and is the basic concept of marketing. It is grounded that the concept of environmental marketing can be used by all participants in the market of agro-food products, the basic principles form the theoretical basis, and in practice, the application aspect. Identifed the advantages, which subjects of the agro-food market can have in using of environmental marketing, as they form new ones that reinforce signifcantly competitive advantages of the products and the goods manufacturer. Key words: ecological marketing, ecological product, sustainable development, agro-food market, ecological management.
У статті розглянуто аналітичні індикатори управління грошовими потоками корпоративного підприємства. Проаналізовано основні методи визначення норми дисконту з обґрунтуванням доцільності їх застосування при оцінці вартості підприємства корпоративного типу.
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