The purpose of the study of tourist image of the region as a basis for the development of domestic tourism was a compilation of existing research approaches and results of original research in this field
The article is devoted to event tourism as a promising area of tourist activity. Event
tourism gained wide popularity in the world and is under development in Russia´s regions.
Disclosure of its capacity is associated with understanding of the organization and carrying out
of events of different functional orientation (business, sports, cultural, historical, holiday, etc.),
and also with comprehension of the need to consolidate the joint efforts of all entities involved in
the tourism sector and the countries concerned.
The methodology of research is based on the comparative analytical method that lies in
identifying, analysis and assessment of existing approaches to enhance the prestige and the role
of event tourism in the regions of the country, give it national importance, identify new areas for
development and attract the attention of tourists and the public. The article gives a brief analysis
of outcomes of National Award in the field of event tourism «Russia Event Awards» in 2012–
2015, particularly, increasing the number of nominations, claimed by organizers, the number of
participating regions, the diversity of the projects submitted by individual regions, are observed.
As well as the assessment of directions of use the potential of event tourism Moscow region is
given.
The research results allowed identifying the following inherent to the present stage trend
of regional development of event tourism in the country: growth of interest in its formation and
promotion from the authorities, business structures of the tourism industry and the public; the
desire for a more complete disclosure of existing capacity; the use of inter-regional partnerships
in the development and implementation of the event-related projects; creation of the necessary
material base; active promotion of event products on the market. The authors concluded that the
identified trends in the development of regional event tourism in the Russian Federation have a
positive orientation and provide a basis for predicting the growth of competitiveness in the
domestic market.
Globalization, which is one of the major lines of development in the sphere of education, requires that a common education space be created and different systems of education be made compatible. Russian HE institutions improve academic mobility through developing double degree programmes in partnership with non-Russian HE institutions, which brings to the fore such issues as a joint curriculum development,
and alignment of core curricula of partner-HE-institutions though content cross-pollination. The article deals with the approaches to double degree undergraduate programme as developed by the Russian State University of Tourism and Service (Moscow) for the Bachelor in Management programme and the International Business School (Budapest) for the BA in Business Studies.
In the article, the authors identify the key components of the double degree programme as jointly developed by the Russian State University of Tourism and Service and the International Business School: the specifics of the curricula and syllabi of the two institutions, the procedure of credit transfer, the content of the teaching materials of the disciplines involved, formative, summative, and final academic assessments. The authors emphasize the difference in the workload of the disciplines on the curricula, and conclude that the curriculum currently employed by the International Business School is more application-driven, while that employed by the Russian State University of Tourism and Service is more theory-driven. The authors also identify discrepancies in the number of elective courses, with the Russian State University of Tourism and Service offering 14 elective courses in 2011, which is 9 courses more than in 2010 and 4 courses more than offered by the International Business School.
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