This article proposes a methodological approach to the assessment of regional human capital based on its innovation and investment component. It is substantiated that it is human capital that is the fundamental factor of economic growth in the regions of our country, capable of ensuring their competitiveness in the future. Approaches for understanding human capital are summarized, the structure of the region's human capital is analyzed, on the basis of which a qualitative and quantitative approach to its assessment is formed, which most clearly reflects the innovative and investment components of the formation and development of human capital at the regional level. Assessment of the region's human capital is of the most important national economic importance, serving for the purposes of strategic management of territories and planning investments in the reproduction of resources at the meso-level. The necessity of adjusting investments in human capital using the coefficients of quality and innovativeness of the region's human capital introduced by the authors is substantiated; the composition and content of the coefficients proposed in the method are presented. Some results of assessing the human capital of the Belgorod region according to the proposed method are presented. Keywords-human capital, region, innovative person, assessment of human capital of region, quality ratios of human capital of region.
Прямые иностранные инвестиции считаются наиболее важными элементами частных финансовых ресурсов для принимающей страны. Есть целый ряд факторов влияющих на потоки прямых иностранных инвестиций в страну. В данной статье рассмотрены основные понятия, связанные с детерминантами прямых иностранных инвестиций, таких как политические, экономические, правовые и процедурные детерминанты, выделены факторы, способствующие привлечению прямых иностранных инвестиций, и проанализирована ситуация Сирии. Эта статья призвана продемонстрировать позитивное влияние политической стабильности, наличия экономического климата, отсутствия сложной административной системы и наличия правовых норм, защищающих права иностранцев, особенно прав интеллектуальной собственности, на привлечение прямых иностранных инвестиций в принимающую страну. Цель статьи-изучить сирийскую ситуацию в качестве примера и указать наиболее важные факторы, влияющие на привлечение прямых иностранных инвестиций в Сирию. Ключевые слова: прямые иностранные инвестиции, детерминанты, политическая стабильность, экономические факторы, правовые правила, административные процедуры, Сирия. Щетинина Екатерина Даниловна, доктор экономических наук, профессор, зав. кафедрой маркетинга.
The article discusses issues related to the formation of a competitive regional strategy, based on the combined use of three conceptual approaches: the choice of "locomotive" of the regional economy in the construction industry, territorial marketing and regional branding. The effectiveness of the integration of these approaches, stemming from the fact that the result is positioning and promotion of the region as well as regional intangible assets, to ensure and maintain its high status and attractiveness for investors, partners, tourists, skilled labour and other resources. These approaches allow the simultaneous solution of the triune strategic objectives are to meet the social, economic and marketing needs, and problems of innovation development facing the region.
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