Introduction. The rapid development of bank financial management technologies prompted by the increasing sophistication and scaling of control elements calls for harmonisation of its functions and improved analytical support. The purpose of the paper is to develop analytical tools to implement integrated bank financial management technologies, such as the balanced scorecard, benchmarking and financial controlling, which would factor in all the stages of the bank's life cycle. The study employed the following methods: logical synthesis-to form a system of performance indicators to measure the bank's financial results, customer base, business processes and human resources management; canonical analysis-to establish the cause and effect relationships between the indicators. Results. Based on the example of 27 Ukrainian banks at the intensive growth stage as a case study, the paper proves close correlation between the perspectives of the balanced scorecard: «Personnel Development»-«Business Processes»; «Business Processes»-«Customers»; «Customers»-«Finances». Conclusions. The proposed set of analytical tools allows observing the specifics of the cause and effect relationships at each stage of the bank's life cycle between its performance indicators of financial results, customer base, business processes and personnel management. It constitutes grounds for the adjustment of the bank's objectives maps with due regard to the cyclic nature of its development, as well as for the creation of mechanisms to apply the balanced scorecard, benchmarking and financial controlling technologies. It is advisable to employ indicators with the closest correlation in benchmarking for setting targets when doing financial planning (using the indicators of the reference bank for this purpose), and when realising financial controlling-to find deviations of the controlled indicators from the planned figures as well as develop recommendations to eliminate the causes of such deviations. According to the results of our research, these indicators were found: for the perspective «Finances»-the total capital adequacy ratio and the share of retail loans in assets; for the perspective «Customers»-the average liabilities per one customer and the expenditure per one customer; for the perspective «Business Processes»-the operating expenditure in the total expenditure, the revenues from new products in the bank's total revenue and the share of new products in the product line; for the perspective «Personnel Development»-the intellectual potential factor and the share of employees with higher education in the total number of personnel.
The article deals with the models of functioning of financial service markets in the countries of Eastern Europe. The authors have conducted an analysis of the development of financial institutions within separate segments of relevant markets, such as deposit, credit, insurance and investment. The analysis shows that banking institutions play a significant role in the economic development of the countries of the selected group and makes it possible to determine the peculiarities of the development of their financial service markets. In view of the similarity between such countries, the obtained research results can be taken into account when considering other states that have chosen a similar path of their own economic development. The results allow us to partially predict future transformations in the financial service market of Ukraine by taking into account virtually identical starting conditions for the development of Eastern European countries in the early 1990s. This assumption is also confirmed by the changes that have already taken place in Ukraine in view of the functioning of the country's banking system, which has led to a decrease in the number of banks and an increase in their financial stability. This is consistent with the development of banking systems in other Eastern European countries. This allows us to assert that there is gradual convergence of the functioning of the banking systems of both Eastern European countries and Ukraine. A detailed analysis of the transformations in the banking system gives reason to state that in the future the same changes are expected in other segments of the financial service market. In Ukraine, the markets of insurance services, services of non-state pension funds and investment companies remain poorly developed. The transformation of the relevant segments of the financial services market is a prerequisite for its further development.
The article examines the features of banks' lending activities and substantiates the prerequisites for strengthening their cooperation with financial companies, systematizes internal and external innovations used in the process of digitalization of the banking business. The periodization of the banking system from 2005 to the present in accordance with the strategic development goals and stages of the bank's life cycle has allowed to justify the relevant digitalization policy, appropriate for each period. It has been proved that the symbiosis of banks and fintech companies helps to increase the competitiveness and profitability of business in the long run. The importance of introduction of banking innovations in the crediting market as the most profitable direction of banking activity has been substantiated, the forecast of change in net interest income of Ukrainian banks for the post-pandemic period has been made. Based on the fact that the indicator of the country's success in implementing the norms and measures of the Digital Agenda for the EU and Digital Single Market is the Digital Economy and Society Index (DESI), which is determined for each EU country annually, the paper makes forecast changes in its components: Connectivity, Human Capital, Use of Internet, Integration of Digital Technology, Digital Public Services. The main factors that inhibit the processes of strengthening the interaction between banks and FinTech companies in Ukraine have been identified. The expediency of improving the current legislation of Ukraine taking into account the best European practices in the field of cooperation between banks and FinTech companies has been substantiated.
The state and tendencies of COVID-19 influence on the economic situation in the world are studied and the socio-economic losses suffered by the world economy during the pandemic are analyzed. The entire world community, starting in mid-December 2019, has come under the enormous influence of the World Coronavirus Epidemic, called COVID-19. The pandemic caused by this virus has already caused thousands of casualties around the world, imposed significant restrictions on the socio-cultural life of the population and radically changed the trends of the global economy. Today, it is difficult to predict what final human casualties and economic losses will be suffered by states in the short, medium and long term. However, it is important to consider individual economic development forecasts and measures selected by the governments of the world's leading countries to overcome the negative effects of the COVID-19 pandemic. This will allow to form a real vision of the possible course of economic processes that will directly affect the level of socio-cultural life of the population.and the real measures taken to stabilize the financial and economic situation at the micro and macro levels.
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