In the 21st century, the rapid technological development in different innovations has not reduced the value of human capital. It is considered to be the most valuable capital of businesses and acts as a driving force of business activity. The perception of human capital should be essential since it has a real impact on the business's success. In human resources management, it is necessary to keep in mind one of the basic functions of management: motivation, planning, and organizing. The main goal of this article is to identify the critical determinants of motivation factors of the human resources capital in the retail sector. An adequately motivated employee is a key to achieving the company goals since employee motivation maintains customer satisfaction and loyalty. Based on the results, the most popular motivation tools proved to be the financial incentives in the form of salary increases or bonuses. In the case of generational differences, there is no difference in the degree of satisfaction with the salary. The employees expressed to be less satisfied with their workplace's communication and leadership style. They have no decision-making power at all. Besides, they do not really feel a sense of belonging somewhere. The members of Generation Z are less satisfied with job security than the representatives of older generations. Most of the retail employees do not find their work interesting or diverse. On the other hand, they think the pace of the work is too fast, but they are well prepared for the work they are doing. Based on the answers, most of the respondents disagree with the inappropriate style of feedback they receive from the managers. The members of Generation Z feel that they cannot adequately utilize their knowledge and skills at their workplaces. They get more criticism than praise than the representatives of older generations.
The basic goal of the research is to map the financial literacy of generation X and Y in the context of the euro introduction in Slovakia 10 years following the introduction of the single currency. In order to achieve the research objectives we applied primary data collection to obtain information about the researched issue. An anonymous questionnaire survey was conducted among the respondents. Data collection among the residents was realized with the help of an agent, but also an online questionnaire was provided for the respondents in time interval of 6-20th December, 2018. Basic statistic indicators (crosstabs, distribution, homogeneity of variances and ANOVA) were used to verify our assumptions. The paper presents the results of an empirical analysis which showed differences between the generations X and Y in relation to the financial literacy connected with the context of euro introduction.
The advent of the 4. Industrial Revolution brings new opportunities, but also risks to entrepreneurs and employees as well as to education systems and the methods of teaching the present generation in education system. New job opportunities, new forms of work bring demands both from practice and from individual point of view, especially in terms of developing new competences and skills that are usable today. The scientific article is a partial output from the KEGA project 005UJS-4/2019 entitled “Streamlining Managerial Sills of the generations Z and Y by gamification on the context of linking science and practice", which is solved at the Faculty of Economics of the J. Selye University in Komárno. The current period in which we live is influenced by the rapid growth of knowledge. The established methods and forms of teaching must be changed by the school that prepares the individual to be able to adapt to changing requirements. The impact of scientific and technological progress on education is a societal problem, where the contradiction between the amount of new knowledge in individual fields of science and the educational possibilities of the school has to be addressed. The main aim of our research is to point out the effective use of innovative teaching methods by application of gamification, which leads to the development of new competences in the generation Z, which will be easier to apply in the labour market.
The basis of modern company management is the marketing concept, the customer-oriented management and strategic planning, the managerial decisions matching the market opportunities, challenges, and the company objectives and opportunities. Marketing research is the input for corporate strategy, while on the other hand elaboration of the marketing strategy is based on the objectives of corporate strategy. The sports developments that started at the beginning of the 20th.century have been of high relevance, but still incomparable to the current measure of development. Generally, the countries of Western-Europe, due to their better economic performance, have achieved a higher level of development far earlier than the post-communist countries. The political and economic change of the 90s in the 20th century, later the EU enlargement opened a range of new economic opportunities also for our region. The sports marketing, similarly to marketing activity in other sectors and fields, has made relevant progress. The obsolete sports facilities were replaced by modern and well-equipped facilities. The customers were offered a wide variety of sports equipment and sports services. The objective of the research is to examine the services and products of a football club in the Slovak Premier League (Fortuna League) in terms of consumerism, as well as to summarize the consumer experience and opinion, emphasizing the marketing aspect. We formulated two hypotheses in this study. Chi-square test of independence was used for testing our hypotheses, with the help of which we examined several variables at the same time – and also the joint distribution of several variables. The results show a significant relationship between the age groups and the consumer habit of the customers at football matches. The outcome of the study also indicates that neither the age nor the distance from the sports event can influence the fans of the football club to attend the sporting event. Our results could be used by Slovak football clubs to make their marketing more precise and more efficient. Keywords: consumer behavior, generations, marketing, Slovakia, sports marketing.
The introduction of the euro in Europe is subject to several criteria. In 1979, the European Community created the «European Exchange Rate Mechanism» (ERM). On 16 April, 2003, Slovakia, together with nine other countries, signed the EU Accession Treaty in Athens. These countries promised to adopt the single currency (the euro). It has been 10 years since the introduction of the euro in Slovakia. It stands to highlight factors that have contributed to the economic, innovation development experienced in recent years regarding introducing a single currency. This article aims to briefly introduce the euro area and present each country's accession in historical order. the authors presented the general conditions for introducing the euro and then went on to the events related to the regional innovations governance of Slovakia. Using the data from the statistical site Eurostat, the Pearson correlation coefficient was used to indicate the closeness of relationships between the average values of inflation and government deficit and the average values of inflation and the public debt. The limitations of the research are that Eurostat's values are only indicative and, in the event of a possible accession, EU bodies would certainly use other, more reliable data. Furthermore, the ERM II criterion for joining the euro area cannot be examined due lack of statistics available on the Slovak koruna's value after the introduction. Another limitation is that the EU sometimes makes adjustments to calculating inflation and average nominal long-term interest rates. There is a lack of a significant relationship between the examined variables in the case of Slovakia. Based on the 2018 inflation rate, the introduction would not have been possible, as it was slightly higher (2.5 per cent) than the limit (2.23 per cent). Therefore, the authors assumed that Slovakia had adopted the euro on time, as if it had not done so on 1 January 2009, it would probably have had to wait a few years for the new opportunity. Although their results are only indicative and not decisive without taking ERM II into account, it is possible to do without specific indicators.
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