Promotion of Euro Introduction in Slovakia: Financial Literacy of Generation X and Y

Korcsmáros, Enikő; Šeben, Zoltán; Mura, Ladislav; Fehér, Lilla

doi:10.21272/mmi.2019.3-01

Cited by 6 publications

(6 citation statements)

References 5 publications

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“…They are goal and deadline oriented, imagine fair bosses for themselves. Need for love and the need for belonging somewhere is still a priority in the life of this generation (Korcsmáros et al, 2019).…”

Section: Generationsmentioning

confidence: 99%

“…Unlike Generation X, they prefer online communication instead of face-to-face contact (Page & Williams, 2011). Some of the facts provided by the Pew Research Center indicate that members of this generation are more likely to be university graduates and high is the probability that they will live with their parents until the age of 25-35 (Korcsmáros et al, 2019).…”

Section: Generationsmentioning

confidence: 99%

See 1 more Smart Citation

Sport Consumption Habits in Terms of Generations

Zsigmond¹,

Mura²,

Korcsmáros³

et al. 2022

Proceedings of the International Scientific Conference Hradec Economic Days 2022

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Consumer behavior involves the experience resulting from using the product or service, as well as show we share our experience and opinions about the product with others.The way of sharing this experience and opinion can vary significantly in terms of generations.The aim of the study is to introduce the differences in sport consumption habits in terms of generations and to examine the services and products offered by a football club in the Slovak "Fortuna Liga" based on the consumers' opinion and experience Research is based on a questionnaire survey (the number of items is N = 434). 16.8% of respondents can be considered as distant fans as their residence is at least 50 km away from the town of the football club. Analysis was performed by Pearson's Chi-square test, descriptive statistical methods, setting hypothesis and determining Gamma coefficient. Based on the performed analyses, there is no significant relationship between the division of consumers into different generations and the detected followers of the football club's social media site. A relationship can be detected between the division of consumers into different generation groups and the fact whether they bought or received a gift from the web-shop or shop of the football club.

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Section: Generationsmentioning

confidence: 99%

Section: Generationsmentioning

confidence: 99%

Sport Consumption Habits in Terms of Generations

Zsigmond¹,

Mura²,

Korcsmáros³

et al. 2022

Proceedings of the International Scientific Conference Hradec Economic Days 2022

View full text Add to dashboard Cite

show abstract

“…Besides, revealed differences between students' perception of financial questions allowed making conclusions about students' selfconfidence that has a great impact on the financial literacy level. Koonce et al (2008) have shown that groups such as friends, classmates, society, relatives affect the financial literacy of the population. Several authors describe financial literacy in the context of psychology.…”

Section: Marketing Andmentioning

confidence: 99%

Management of Innovations in Finance Education: Cluster Analysis for OECD Countries

Mihalčová

Gallo

Lukáč

2020

MMI

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Financial literacy and financial education is a concept that helps people in orientation in both the financial markets and the area of personal finances. Financial literacy can be acknowledged through financial education. Financial education should enable individuals to develop their decision-making competencies. It includes issues such are the understanding of money, how to deal with them within the risk of their investment. The issue of financial literacy for primary and secondary school students has been monitored over a long time through several evaluations. In this case, it is very well known the PISA rating, which was lastly performed in the first half of 2018. It represents the ability of how to use skills and knowledge in managing one’s financial resources while achieving maximum prosperity. Financial education should enable individuals to develop their decision-making competencies related to money. The paper aims to perform a cluster analysis based on the data available from the PISA 2015 measurement in selected OECD countries. The analysis represents results in a cluster of countries. The study analysed of financial literacy 15-year-olds students. The study observed similar research results in both the area of financial literacy and mathematical literacy. From the selected PISA 2015 test results applied through cluster analysis, we decided that the Slovak students were placed in a cluster together with students from Spain, Chile and Lithuania. The study observed the quality of vocational education and training is criticized mainly by employers because the area of education is inadequately responsive to labour market needs. Employee stress that it is inadequately linked to practice. Vocational training is inadequate compared to general schools. The methodology we recommend should also be applied to the results of the PISA 2018 evaluation, which are not yet available to the public. We would like to address this issue in future. The cluster analysis helps to reveal competitiveness in the area of financial literacy. The results of our research within Slovak students were based on a similar level of financial literacy among Slovak pupils as in Spain, Chile and Lithuania. Keywords cluster analysis, financial literacy, PISA, pupils, OECD countries, Slovakia.

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“…A manual for Generation Y is based on digital addressing, and at the same time, it is necessary to keep online conversation because the mere addressing is not enough. This group of people requires an individual approach (Korcsmaros et al, 2019;Howe and Strauss, 2007;Josiam et al, 2009;Meister and Willyerd, 2010).…”

Section: Marketing and Management Of Innovations 2020 Issuementioning

confidence: 99%

Product Sampling as a Sales Promotion Tool

Sedliačiková

Kocianová

Dzian

et al. 2020

MMI

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Product sampling in the retail chains relates to marketing, it makes part of the in-store marketing, and it is one of the sale promotion tools. It used to promote the sales of non-durable products, i.e. food. The paper aimed to find out how it is perceived by customers of retail chains (consumers) in Slovakia. An essential aspect of the sampling effectiveness was verified, namely the addressing of potential customers by the promoters. The article focused on ethical practices during the samplings. The subject of interest was to confirm whether promoters keep basic ethical and moral principles. The repeated request for sampling was one of the points. The vital aspect of the sampling ethics was also considered as well as the truthfulness of customer responses to promoter questions about the taste of the product. The sampling ethics was judged from both viewpoints of the sampling participants. The questionnaire survey was carried out to meet the goal, and the sampling participants were addressed. The online questionnaire method was applied, in which 484 respondents were directed. The survey results have shown that customers perceive samplings positively. Sampling has found its application in Slovakia, and it is a relatively accessible tool for promotion of sales (also from the viewpoint of producers). The promoter is the major contributor to the number of participating customers. The main aspects influencing the level of sampling ethics are the age and gender of the customers. It is believed that at any time, it is appropriate to verify the ethics of one of the sales promotion tools – sampling, and at the same time to find out how customers perceive it. The paper contributes to the area of in-store marketing. It brings findings focused on the popularity of the sampling in practice, purchasing habits of the customers, and at the same time, it opens a space for further improvements. Keywords sampling, sampling perception, sampling ethics, customers, promoters.

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Promotion of Euro Introduction in Slovakia: Financial Literacy of Generation X and Y

Cited by 6 publications

References 5 publications

Sport Consumption Habits in Terms of Generations

Sport Consumption Habits in Terms of Generations

Management of Innovations in Finance Education: Cluster Analysis for OECD Countries

Product Sampling as a Sales Promotion Tool

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