To successfully implement corporate social responsibility within an organization, and to enhance proactive behaviors that support change, it is essential to ensure the members’ readiness for change. However, the question that often arises is how an organization’s level of change readiness can be measured. This paper describes the development of a change readiness evaluation framework based on a maturity model perspective that combines the Analytic Hierarchy Process with the Fuzzy Comprehensive Evaluation Method; the Delphi method is also used to reach consensus among the participants. This framework takes the relative importance of change readiness factors into consideration and provides detailed evaluation results for each category of factors. The uncertainty and subjectivity that is inherent in the human factor is also considered, and the maturity model approach helps to situate the organization’s change readiness maturity level on a spectrum. The presented case study aims to assess a bank’s readiness for change regarding the implementation of corporate social responsibility. The obtained results attest to an average change readiness maturity level and have several practical implications, such as the necessity of creating a targeted improvement roadmap in response to the evaluation results. Specifically, it revealed the necessity of enhancing the company’s structural factors as well as undertaking further improvement efforts regarding change communication and change recipients’ individual’s attributes.
This paper provides a methodology to assess the maturity of an organization’s readiness for change based on the use of a Fuzzy Analytic Network Process and fuzzy linguistic evaluation maturity model. This anticipatory approach’s purpose is to evaluate the extent in which an organization is ready to implement a change initiative, in order to enhance supportive behaviors and identify improvement areas before engaging the change and thus reducing change adoption failure risks. A case study for the implementation of an Energy Management System according to the ISO 50001 Standard within a factory operating in the automotive sector is provided. Rather than the classical technical approach found in energy management maturity models, this approach offers an organizational perspective. The use of the Fuzzy Analytic Network Process allows the consideration of the interrelations between factors, while the use of fuzzy logic for the evaluation through linguistic variables helps in taking the uncertainty and imprecision of respondents into consideration. This approach serves as a decision support system for decision-makers by providing the organization’s readiness maturity level as well as the identification of improvement areas that will help ensure a successful implementation of the desired change initiative. In the conducted case study, the obtained maturity level refers to an average readiness for change for the implementation of the Energy Management System and requires the definition of an improvement roadmap, comprising the following elements: ensuring top management leadership and organizational commitment and involving employees as well as internal communication on the personal and organizational benefits of the implementation of an Energy Management System.
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