The purpose of this study is to describe the eco-innovation manifested by Fish 'n Blues (FnB)
PENDAHULUANIndonesia adalah negara maritim yang memiliki potensi laut besar, yaitu lebih dari 17.000 pulau dengan sumber daya yang melimpah sehingga dapat memberi kontribusi signifikan dalam mencapai tujuan pembangunan ekonomi nasional. Indonesia pun sebagai pusat lingkaran keanekaragaman hayati laut terbesar sehingga sumber protein, mineral dan zat-zat peting bagi hidup manusia sangat melimpah, termasuk obatobatan. Dari semua negara di pesisi Samudera Hindia dan Pasifik, Indonesia yang paling kaya
Abstract-Fish 'n Blues is an enterprise in Jakarta headquarter that concerns the role as supplier and retailer of environmental seafood products. This enterprise adopts Ecopreneurship principles in business activities in front of parties such customer, fisherman, government, and third party called expert environment observer, World Wide Fund for Nature (WWF). The purpose of this paper is to identifies the business ethics manifestations which gained from Fish 'n Blues enterprise in implementing Ecopreneurship since these business insights is uncommon define in Indonesia. This research uses descriptive methodology and presents comprehensive contribution in understanding environmental fishery industry. This research finding is government has manifestation in the rule maker. Fishermen have manifestation in the ecological sustainability through the proper fishing way. WWF and Archipelago Network have business ethics in the form of empowerment as the fundamental aspects and responsibility. Customer also manifests the business ethics by purchasing the eco-friendly products of seafood.
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