This study examined the factors affecting learners’ adoption of an educational metaverse platform using an extended UTAUT (unified theory of acceptance and use of technology) model and incorporating perceived risk. Data were derived from a survey of 495 respondents from China and analyzed using structural equation modeling. The results revealed that (i) performance expectancy, effort expectancy, social influence, and facilitating conditions had significantly positive effects on learners’ satisfaction with the Eduverse; (ii) learners’ satisfaction had a positive effect on their continued usage intention; (iii) learners’ intention to use the Eduverse was reduced after they perceived risks. Our study provided empirical evidence of the validity of the UTAUT model in explaining learners’ adoption of the Eduverse. Our findings have significant practical implications for enterprises, educational institutions, and governments.
Through a constant market share (CMS) model and a price index model, current research aims to analyze the impetus of the growth of Hainan, China’s fruit exports and the adverse impact of rising production costs. This paper considered the changes in the international competitiveness of Hainan’s fruit exports and analyzed the reasons for these changes. Additionally, this manuscript analyzed the effects of Hainan’s price-bargaining power on fruit exports under the condition of asymmetric information by applying a two-tier stochastic frontier analysis model. The results show that the rising costs of labor led to the gradual loss of price advantage, and the contribution of competitiveness to the growth of Hainan’s fruit exports has rapidly declined. The results also indicate that the degree of information held by both importers and Hainan has an important influence on the final exporting price, whereas the importers hold more information and have stronger price-bargaining power than Hainan. Policy suggestions based on the results are proposed.
Purpose -Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology -323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results -First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions -This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.
The current study empirically examines an integrative model linking multiple types of touch points in tourism experience, hedonic well-being, eudaimonic well-being, revisit intention, and online word of mouth, in response to the calls to revitalize tourism and achieve sustainable development. The research relied on “Nong Jia Le,” an important representative survey on leisure tourism. The questionnaire was developed based on prior studies, then translated into Chinese and set up in an online survey system. In total, 316 respondents were ultimately gathered for analysis. Principal component analysis was used to test the reliability and validity of each construct, and a structural equation model was used to test the hypotheses. The findings show that tourism experiences derived from partner-owned, customer-owned, and social touch points positively affect perceived hedonic and eudaimonic well-being, while experiences derived from destination-owned touch points only positively influence hedonic well-being. In addition, both hedonic and eudaimonic well-being significantly affect consumers’ intention to revisit the destination and to spread word of mouth online. This study fills in a gap in leisure tourism literature by proposing the merits of touch points in tourism experience and placing importance on conceptions of eudaimonia. More importantly, the current research offers important social and economic considerations that can contribute to the sustainable growth of leisure tourism.
With the rise of the information industry in recent years, logistics and e-commerce have grown significantly. Logistics are regarded as an essential assurance for the execution of e-commerce transactions. Therefore, this article examines the effect of sustainable logistics development on China’s e-commerce by assessing province data from 2005 to 2020. Using the province and year fixed-effects model for empirical research, the following three empirical conclusions are reached: (1) the development of logistics has a favorable effect on e-commerce; (2) the dynamic link between logistics development and e-commerce is moderated by the speed of logistics development in a U-shaped manner; (3) the aforementioned two conclusions are dissimilar in the eastern, central, and western regions. On the basis of these three findings, several matching recommendations are made. This can serve as a point of reference for the sustainable growth of logistics and e-commerce in the near future. This paper can also contribute to the current literature.
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