Roles of Social Identity Verification in the Effects of Symbolic and Evaluation Relevance on Chinese Consumers’ Brand Attitude

Choi, Nak-Hwan; Xu, Hua; Teng, Zhuoqi

doi:10.13106/eajbm.2018.vol8.no4.17

Cited by 8 publications

(4 citation statements)

References 48 publications

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“…Public self-consciousness has a positive effect on brand consciousness Choi, Xu and Teng (2018) argued that the tendency to conform to social norms can have a huge impact on consumers from collective culture. This will lead consumers to use brands with symbolic meanings (Choi, Xu & Teng, 2018). Tangsupwattana and Liu (2017) stated that the symbolic meaning integrated with products is a kind of social stimulus.…”

Section: The Impact Of Public Self-consciousness On Brand Consciousne...mentioning

confidence: 99%

Socio-Psychological Factors as the Motivator of Symbolic Consumption and Brand Consciousness

Akbar,

Islamli

2024

SIJMAS

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The study aims to investigate the relationships among two socio-psychological and two marketing concepts. The survey method was used for data collection. 274 questionnaires were gained through convenience sampling. To test the model, structural equation modelling was applied. The results indicate that an individual who evaluate themselves highly are more concerned about public opinion regarding them. An individual who cares about him/her presence in society will use products that reflect his/her lifestyle and self. Consumers who make purchases that are congruent with their lifestyle and self are more brand conscious. When the literature is examined, there are either no or few articles investigating the influences of self-esteem and public self-consciousness on brand consciousness and symbolic consumption. Considering this issue, it is thought that this research is beneficial in terms of filling this gap. It is thought that researching this subject in Azerbaijan has an additional contribution.

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Section: The Impact Of Public Self-consciousness On Brand Consciousne...mentioning

confidence: 99%

Socio-Psychological Factors as the Motivator of Symbolic Consumption and Brand Consciousness

Akbar,

Islamli

2024

SIJMAS

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“…People's behavior is influenced by their social groups. People use products and brands that they believe are a good match for them and represent who they are in the eyes of others [101]. Consumption in line with social norms satisfies the social needs of consumers.…”

Section: Satisfactionmentioning

confidence: 99%

Factors Affecting Learners’ Adoption of an Educational Metaverse Platform: An Empirical Study Based on an Extended UTAUT Model

Teng

Cai

Gao

et al. 2022

Mobile Information Systems

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This study examined the factors affecting learners’ adoption of an educational metaverse platform using an extended UTAUT (unified theory of acceptance and use of technology) model and incorporating perceived risk. Data were derived from a survey of 495 respondents from China and analyzed using structural equation modeling. The results revealed that (i) performance expectancy, effort expectancy, social influence, and facilitating conditions had significantly positive effects on learners’ satisfaction with the Eduverse; (ii) learners’ satisfaction had a positive effect on their continued usage intention; (iii) learners’ intention to use the Eduverse was reduced after they perceived risks. Our study provided empirical evidence of the validity of the UTAUT model in explaining learners’ adoption of the Eduverse. Our findings have significant practical implications for enterprises, educational institutions, and governments.

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“…The public decides to buy a product after first forming a certain attitude toward the product that it wants to buy. This attitude refers to something favorable or unfriendly to a particular object and can act as a useful factor in predicting and judging market trends (Choi, Xu, & Teng, 2018). In particular, many prior studies use brand attitudes to predict the public's intention to purchase, since attitudes are formed when message receptors want to satisfy their needs through consumption.…”

Section: Brand Attitudementioning

confidence: 99%

The Effect of Airline’s Professional Models on Brand Loyalty: Focusing on Mediating Effect of Brand Attitude

Oh¹,

Park²

2020

JAFEB

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This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand attitude and brand loyalty. The study seeks to identify the factors affecting brand loyalty through the contribution of professional models. The empirical analysis is based on a questionnaire survey conducted online and off line over a seven-month period, from January to July 2019. Some 292 valid samples could be used. The study conducted a positive factor analysis using AMOS 18.0 and a reliability analysis using SPSS 18.0. Reliability of measurement tools was performed using Cronbach's alpha. The attributes of professional models relating to airline advertising include: reliability, attractiveness and expertise. These attributes are shown to have a significant impact on brand attitude and brand loyalty toward LCCs. The findings reveal that reliability and expertise have a significant influence on the brand attitude and the formation of brand loyalty. Professional models' attractiveness has no significant impact on brand attitudes and brand loyalty. The mediating effect of professional models' attributes on the relationship between brand attitude and brand loyalty also show a significant positive effect.

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Roles of Social Identity Verification in the Effects of Symbolic and Evaluation Relevance on Chinese Consumers’ Brand Attitude

Cited by 8 publications

References 48 publications

Socio-Psychological Factors as the Motivator of Symbolic Consumption and Brand Consciousness

Socio-Psychological Factors as the Motivator of Symbolic Consumption and Brand Consciousness

Factors Affecting Learners’ Adoption of an Educational Metaverse Platform: An Empirical Study Based on an Extended UTAUT Model

The Effect of Airline’s Professional Models on Brand Loyalty: Focusing on Mediating Effect of Brand Attitude

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