Despite many researches on household recycling behavior, little attention has been paid to socio-psychological determinants of rural household recycling behavior in mainland China and their effect levels. On the basis of the survey data from 756 respondents applying structural equation modeling, the final results show that concern for the community, and followed by self-efficacy, subjective norm, justification, moral norm, attitude toward recycling, situation factor, and knowledge of environmental harms of nonrecycling influence household recycling behavior most significantly. The effect of justification is negative and other effects are positive. The attitude is influenced positively by perceived usefulness. Comparisons with previous researches show two significant differences in effect level of each determinant and in rank orderings of determinants. Implications of the findings as well as study limitations are also discussed.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.