Consumer's intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?

Shah, Sayed Kifayat; Tang, Zhongjun; Sattar, Abdul; XinHao, Zhou

doi:10.1016/j.techsoc.2021.101563

Cited by 58 publications

(47 citation statements)

References 48 publications

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“…Fourthly, the prior researcher has never considered healthconsciousness (HC) in technology adoption, specifically 5G technology adoption (Kim et al, 2007;Venkatesh et al, 2012). Our study results revealed that HCA is not only an important independent factor (Shah et al, 2021), but it also plays a significant role as a mediator. Furthermore, IF, PF, SF, and EF positively influence consumers' HCA to adopt 5G.…”

Section: Discussionmentioning

confidence: 75%

“…Furthermore, it has been shown in several other research that environmental knowledge and preferences influence customers' buying decisions. Shah et al (2021) found that environmental awareness and environmental knowledge are positively associated with health consciousness. Hence, we hypotheses that: Economic Factor (Cost Value, Facilitating Conditions), Health Consciousness, Behavioral Intention, and 5G Adoption Economic factors play a vital role in every field of study.…”

Section: Formulation Of Hypothesesmentioning

confidence: 97%

“…Previous studies in context to usage behavior often ignore the element of health consciousness attitude in human nature. Recent researchers have found that the health consciousness nature of humans is a significant factor behind behavioral intention ( Shah et al, 2021 ).…”

Section: Theoretical Structurementioning

confidence: 99%

“…As long as the consumer assumes 5G has utility, the assumption is accepted as valid even if they assume the potential has not yet been realized. Specifically, for 5G adoption, perceived value is important ( Shah et al, 2021 ). Thus, if a newly implemented technology is sufficient and meets users’ intrinsically perceived requirements, it will be adopted immediately.…”

Section: Formulation Of Hypothesesmentioning

confidence: 99%

“…As a result, environmental consciousness is a necessary component of individuals’ transition from their current behaviors to more sustainable ones (S. Wang et al, 2016 ). Furthermore, environmental consciousness, especially in 5G technology, is a significant factor in 5G adoption ( Shah et al, 2021 ).…”

Section: Formulation Of Hypothesesmentioning

confidence: 99%

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Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

et al. 2022

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Every emerging technology has its pros and cons; health-conscious users pay more importance to healthy and environment-friendly technologies. Based on the UTAUT2 model, we proposed a comprehensive novel model to study the factors influencing consumers’ decision-making to adopt the technology. Compared to prior studies that focused on linear models to investigate consumers’ technology adoption intentions and use behavior. This study used a Structural Equation Modeling-fuzzy set qualitative comparative analysis (SEM-fsQCA) approach to account for the complexity of customers’ decision-making processes in adopting new technology. We collected valid responses from 830 consumers, analyzed them, and evaluated them using a deep learning SEM-fsQCA technique to capture symmetric and asymmetric relations between variables. We have extensively incorporated a health-consciousness attitude as a predictor and mediator to understand better the decision-making toward technology adoption, specifically 5G technology. All the factors tested in our model are statistically significant except the economic factors. Health-consciousness attitude (HCA) and behavioral intention (BI) found significant predictors and valid mediators in the process of 5G technology adoption. FsQCA provided six configurations to achieve high 5G adoption. The findings have significant practical ramifications for telecom corporations, advertisers, government officials, and key policymakers. Additionally, the study added substantial theoretical literature to technology adoption, particularly the adoption of 5G technology.

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Section: Discussionmentioning

confidence: 75%

Section: Formulation Of Hypothesesmentioning

confidence: 97%

Section: Theoretical Structurementioning

confidence: 99%

Section: Formulation Of Hypothesesmentioning

confidence: 99%

Section: Formulation Of Hypothesesmentioning

confidence: 99%

See 3 more Smart Citations

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

et al. 2022

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Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach

Yuan,

Shah,

2024

J of Consumer Behaviour

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Metaverse is an emergent technology that facilitates consumer interaction and participation in various activities within an integrated virtual environment. Considering the Metaverse's swift growth, comprehension of the perspectives and inclinations of its prospective users is critical. Considering configuration and complexity theories, this article examines the causal patterns of factors and fragmented perspectives concerning using Metaverse applications (M‐apps). It does so by examining how functional (ease of use, privacy), social (interactivity, presence), and personality (locus of control, openness to experience) factors combine as causal configurations to describe consumer adoption (MTA). Hence, fuzzy‐set qualitative comparative analysis is employed to empirically examine the proposed configurational model by analyzing a sample of 372 Chinese consumers of different M‐Apps. The notable MTA was determined to be explained under four distinct solutions with varying configurations of function, social, and personality in various combinations. The findings of this paper's complexity analysis constitute a scholarly and practical contribution to consumer acceptance of M‐apps, allowing for the customization of Metaverse functionality to meet every consumer's needs.

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Expounding on the Role of Sustainability Values (SVs) on Users’ Switching Intentions Regarding Disruptive 5G Technology in China

Shah

Tang

Ahmad

2022

Lecture Notes in Networks and Systems

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Consumer's intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?

Cited by 58 publications

References 48 publications

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach

Expounding on the Role of Sustainability Values (SVs) on Users’ Switching Intentions Regarding Disruptive 5G Technology in China

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