The topic of innovation is extremely important because it relates to the ability of organizations, urban regions and even states to remain competitive in today’s rapidly changing world. The problem for modern organizations is how to increase the scale and efficiency of innovation in modern organizations. One of the most striking modern trends that helps to generate innovation is the involvement of the organization’s stakeholders in the processes of value co-creation, encouraging their processes of collective cooperation, knowledge sharing and creative expression. Changing value creation processes are becoming a critical factor in creating innovation. Value creation has always been an essential foundation of any organization’s activities, but the targeted involvement of stakeholders in value creation is a relatively new phenomenon. The article presents a study, the aim of which is to investigate how and in what forms creative organizations – publishing houses – use the adaptability of their managed communication channels to encourage stakeholder involvement in value co-creation processes in innovation. Stakeholder involvement in the development of new ideas and projects, networking, collaboration, knowledge sharing, various non-formal learning opportunities, creation of discussion and feedback platforms as important drivers of stakeholder engagement are particularly important in fostering value-added processes in innovation.
Verslo organizacijai svarbią įtaką rinkoje daro žinių vadyba. Ji suteikia lankstumo, kad galėtų prisitaikyti prie aplinkos pokyčių, naujų galimybių ir jomis pasinaudotų. Šiandieninis verslas tampa informaciniu verslu, fokusuotu į organizacijos informacijos, žmonių ir technologijų išteklių organizavimą ir koordinavimą įgyvendinant organizacijos tikslus. Straipsnyje analizuojama, į ką turėtų organizacija atsižvelgti, kad žinių valdymo kryptį pasirinktų naudingai. Akcentuojama, kad verslo ir žinių vadybos veikla turėtų būti susijusi taip, kad būtų gauta maksimalios naudos suteikiant organizacijai pirmenybę ne tik į rinką, bet ir į visuomenę orientuotą verslo viziją.Knowledge control in business organizationZenona Ona Atkočiūnienė SummaryKnowledge management is one of the most important inputs in the business organization control that exerts influence upon successfulness at the market, application thereof affords flexibility to organization in accommodation to environmental changes, noting some new possibilities and use them. The article stresses that business and knowledge management activities should be related in the way enabling to derive maximum profit with usage of minimal costs rendering advantage not only to the market but also to society-oriented business vision in order to direct usage and creation of knowledge in the direction that is useful for organization The article considers organization as knowledge resource and ability source, knowledge management is considered to be the ability to collect and use knowledge of staff members in order to create surplus value, increase strategy.Objective of the article is to analyze knowledge management as a summation of activities, processes, structures and means securing competitive advantage of business organization. The topic of the article is revealed pursuant to knowledge management theories and analysis of their application in the practical activity with submission of: General business organization activity and control processes in the context of creation of organizational knowledge basis;Importance of procedural knowledge control in creation of uninterrupted knowledge accumulation, organization and division environments and systems;Knowledge management estimation and usage aspects.
Santrauka. Gebėjimas kurti inovacijas yra vienas svarbiausių kiekvienos šiuolaikinės organizacijos konkurencinio pranašumo šaltinių. Šiandienos aktualijų kontekste iškyla ypač reikšminga problema -lyderių vaidmuo organizuojant efektyvius žinių vadybos bei inovacijų kūrimo procesus. Nors lyderystės tema buvo analizuojama gana plačiai XX a. antrojoje pusėje, tačiau XXI a. pripažįstama, kad šio laikmečio organizacijoms reikalinga naujos kokybės lyderystė, nes organizacijos ir jų aplinka keičiasi iš esmės. Šiame straipsnyje yra analizuojami kintantys požiūriai į lyderystę ir jos vaidmenį šiuolaikinėje organizacijoje, susitelkiama į inovatyvios lyderystės sampratos ir jos raiškos ypatumų analizę, siekiant identifikuoti šio fenomeno dedamąsias ir jų sąsajas su žinių valdymo ir inovacijų kūrimo procesais. Išanalizavus reikšmingus šios temos aspektus, buvo nustatytos inovatyvios lyderystės, žinių valdymo ir inovacijų sąsajos ir suformuotas integralus teorinis inovatyvios lyderystės, žinių valdymo ir inovacijų kūrimo modelis organizacijoje. Pagrindiniai žodžiai: inovatyvi lyderystė, lyderystės raiška, lyderio komunikacija, informacijos ir žinių vadyba, inovacijos.Summary. The ability to create innovations is one of the most important sources of a competitive advantage for every modern organization, region, and state. In today's context as a particularly significant problem arises the issue of the role of leaders in organizing effective knowledge management and innovation processes. Although the topic of leadership was analyzed quite extensively in the second half of the 20 th century, in the 21 st century, it is recognized that organizations of this age need a new quality of leadership, as the organizations themselves and their environments are undergoing profound changes. This paper analyzes the changing approaches to leadership and its role in a modern organization, focusing on the concept of innovative leadership and its peculiarities in order to identify the components of this phenomenon and their links to knowledge management and innovation processes. After analyzing significant aspects of this topic, identified were the relationships between innovative leadership, knowledge management, and innovation performance, as well as an integral theoretical model of innovative leadership, knowledge management, and innovation performance for driving continuous innovation performance has been developed.
Šiuolaikinės konkurencijos sąlygomis organizacijos privalo tapti lanksčios, kūrybingos, inovatyvios ir kompetentingos, kad įgyvendintų savo siekius ir išsiskirtų rinkoje. Padidėjęs ekonominis ir socialinis žinių vaidmuo keičia organizacijų ir jų aplinkos apibrėžtis papildant jas atitinkamai: žinių organizacijų, žinių aplinkos sąvokomis, kurios apibūdina ne tik aplinkos sudėtingumą, bet ir jos įtaką organizacijų veiklai. Žinios savaime nėra konkurencinis pranašumas, o priklauso nuo gebėjimo įgytas kompetencijas pritaikyti praktinėje organizacijų veikoje. Žiniomis pagrįstu požiūriu į kompetenciją pabrėžiama, kad organizacija, siekdama konkurencinio sėkmingumo, skatinti žinių atnaujinimą, turi modeliuoti žinių vadybos procesus, kuriais skirtingų individų kūrybiškumas, sukauptos žinios, patirtis būtų įtraukiama į organizacijos veiklą tobulesniems produktams ir paslaugoms kurti.Pagrindiniai žodžiai: žinių vadyba, organizacijos kompetencijos, nuolatinis mokymasis, organizacijos aplinka, organizacijos kultūra.Knowledge Management Influence on Developing Organizational CompetencesZenona Atkočiūnienė SummaryThe article describes the standpoint of competences upheld by knowledge, emphasizing that organization reaching for the competitive success needs to promote knowledge renewal, create and model the processes of knowledge management. This helps to developing individual creativity, organizational knowledge and experience into organizational work, creation of improved products and facilities. The problem-oriented analysis of competences and the evaluation of knowledge management measures helping to develop organizational competences reveals that not only deepening on and amplifying in Summaryternal competences in an organization, but also the interaction among organizations when they exchange and share knowledge establishing the networks of competeneces are very important. The author’s purely synergetic model of organizational competences and knowledge management demontrates that the combination of competences upheld by knowledge and integrated into organizational products, facilities, processes and works becomes an essential space of knowledge management activities and guarantees successful organizational performance.
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