The strategic planning of rural development is focused on both economic growth and sustainable development. Sustainable rural development is essential for conserving and improving resources, while economic growth contributes to a better standard of living. The aim of the research is to determine, using the participatory rural appraisal (PRA) methodology on the example of the village of Zlakusa, the economic activities developed in the village, the importance of rural tourism, and the scope of sustainable development taken into account in rural development. The results of the research show that the success of the rural community depends on: diversification of economic activities, which is accompanied by cohesion of the population through association and organization; organized activities aimed at local or republican authorities; activation of human and social capital; and initiating activities involving marginalized groups. Educating the population outside formal education improves the sustainable and economic development of the village and enables rural tourism to become an important part of economic activities and a channel for the commercialization of natural and cultural contents.
The Golija mountain is one of the most attractive areas for rural tourism.Gora Golija je ena izmed najatraktivnej{ih podro~ij za kme~ki turizem.
MARINA TODOROVI]Marina Todorovi}, @eljko Bjeljac, Rural tourism in Serbia as a way of development in undeveloped regions ABSTRACT: Our aim is to define the importance of rural tourism in Serbia for the development of Serbian rural areas. This paper presents Serbia as a country of varied, well-preserved nature, with many attractive and representative elements, and a developmental priority oriented towards ecological and village tourism, which has strong chances on the picky international tourist market. As Serbian rural tourism is only beginning to develop, we identified its potentials for further development, but also pointed out the weaknesses which are now obstructing the growth of this, in many ways the most perspective form of tourism in Serbia.
Rural tourism in Serbia as a way of development in undeveloped regions
The folk artistry of Serbia is rich in spiritual values tied to customs, celebrations, music, song, dance, games, stories and legends, and this kind of cultural heritage is presented through numerous festivals, events and tourist manifestations. In 2012, the network for the safeguarding of intangible cultural heritage was formed, comprised of the National committee for intangible cultural heritage, the Commission for admission into the registry of intangible cultural heritage, a network of coordinators and the Center for intangible cultural heritage of Serbia. These institutions have chosen 6 elements of intangible cultural heritage, out of 27 suggestions: the slava, the Đurđevdan ritual, the kolo dance, singing accompanied by gusle, Slovakian naive painting, the custom of making and lighting farmers’ candles, Pirot carpet weaving, and Zlakusa pottery as elements of cultural heritage which reflect the national and cultural identity of the Serbian people, and Slavic minorities. These elements of intangible cultural heritage have a certain tourism potential and can represent an important factor in the forming of the tourist brand of Serbia. In order to determine the importance of the 27 suggestions of intangible cultural elements of Serbia, an analysis was conducted, using an adapted form of the Hilary du Cros method of tourist valorization.
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