This study aims to discuss the development of the French tourism learning media which is based on local wisdom and uses WordPress, as well as to measure the feasibility of the media so that it can be used as a learning medium for students. Based on the results of needs analysis, students need French tourism learning media using WordPress. This media can accommodate various types of multimedia such as text, images, videos, and links. It can also be accessed online and in person. This research is adapted from Dick and Carey’s theory or the ADDIE model (2009), covering analysis, design, development, implementation and evaluation. To measure the effectiveness of the product, a pre- and post- test was carried out on 12 students taking French tourism courses. The results show that there is a significant increase in student competence after using this learning media. The feasibility of materials and media is indicated by the average validation value of experts. Subject and media validation results show an average score of 96%. The effectiveness of materials and media is indicated by the students’ average score of 55 in the pre-test and 86 in the post-test which means that this score is in “very good” category. Therefore, it was concluded that learning media using WordPress can contribute and improve students' competence in French tourism. Keywords: Media, wordpress, French tourism, local wisdom-based learning