Di Nusa Tenggara Barat, jumlah bank sampah binaan Bank sampah Induk Regional Bintang Sejahtera (BSIR-BS) adalah sebanyak 115 BSU pada tahun 2018 dan meningkat menjadi 259 BSU pada tahun 2019. Bisnis pengelolaan sampah dengan konsep ekonomi syariah, semakin diterima oleh masyarakat. Transaksi jual beli sampah (muamalah) tidak hanya bertujuan pada keuntungan semata, tetapi selaras dengan moral, etika dan tujuantujuan syariat. Metode penelitian adalah kualitatif, dengan pendekatan kasus (case approach). Analisis data bersifat deskriptif kualitatif, perolehan data melalui studi kasus dan studi literatur. Hasil temuan riset adalah (BSIR-BS) merupakan bank sampah yang fokus dan komitment terhadap pengembangan tata niaga persampahan di NTB, dengan konsep “Bersama kami merubah sampah menjadi rupiah, merubah masalah menjadi berkah”. Konsep tersebut merupakan derivasi dari terlaksananya scale up bisnis sampah yang selaras dengan tujuan-tujuan syariat (al-maqasid al-syariah). Scale up bisnis pengelolaan bank sampah dilakukan dengan beberapa tahapan. Pertama, minimalisasi dampak lingkungan yang ditimbulkan dengan pengukuran kuantitas sampah yang bisa dikelola dan memiliki nilai ekonomi. Aspek kompetensi, kualitas, moral etis, amanah, dalam proses tata niaga bisnis sampah, sebagai upaya hifzu dien (menjaga agama), dan hifzu al-nasb (menjaga keturunan). Kedua pengetahuan pemahaman dan kesadaran terhadap pengelolaan sampah sebagai sumber daya, sebagai upaya hifzu al-nafs (melindungi jiwa), hifzualaql (melindungi akal). Ketiga, peningkatan jumlah bank sampah unit yang dibina, membangun jaringan yang lebih luas, melalui edukasi, penguatan ekonomi nasabah sebagai upaya hifzu al-mãl (melindungi harta).
Nowadays, the areas around Mataram City are seldom encountered by rice fields, because almost all of the land is built into housing which was built by developers and offices built by government and private institutions. BTN housing itself is very much in demand. The marketing system conducted by PT. Citra Jaya Graha in selling its products using a marketing mix. First, PT. Citra Jaya Graha in providing its products in the form of BTN houses prioritizes quality by providing various types of houses. Second, in determining price, PT.Citra Jaya Graha to vary the BTN house that he built according to the type based on the price difference seen from the model of the house, type of BTN house (land area and building area), material prices and the cost of building the BTN house. Third, PT. Citra Jaya Graha in promoting products produced using billboards, brochures, and employees (marketing), print media (Lombok Pos newspaper) and electronic media such as websites and Facebook. Fourth, the process of distributing BTN houses is done directly, marketing offers directly to prospective buyers. PT. Citra Jaya Graha also built an Islamic housing complex. Like, Griya Sakinah housing and the establishment of a mosque or mosque in several housing complexes that had built.
Nowadays, the areas around Mataram City are seldom encountered by rice fields, because almost all of the land is built into housing which was built by developers and offices built by government and private institutions. BTN housing itself is very much in demand. The marketing system conducted by PT. Citra Jaya Graha in selling its products using a marketing mix. First, PT. Citra Jaya Graha in providing its products in the form of BTN houses prioritizes quality by providing various types of houses. Second, in determining price, PT.Citra Jaya Graha to vary the BTN house that he built according to the type based on the price difference seen from the model of the house, type of BTN house (land area and building area), material prices and the cost of building the BTN house. Third, PT. Citra Jaya Graha in promoting products produced using billboards, brochures, and employees (marketing), print media (Lombok Pos newspaper) and electronic media such as websites and Facebook. Fourth, the process of distributing BTN houses is done directly, marketing offers directly to prospective buyers. PT. Citra Jaya Graha also built an Islamic housing complex. Like, Griya Sakinah housing and the establishment of a mosque or mosque in several housing complexes that had built.
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