The article represents the results of the practice development and implementation of organizational and managerial support for the activities of the Southern Federal District oncological service in modern conditions, dictated by the increasing pace of diagnostic support technologization, maintenance, quality control, as well as informatization and digitalization of the main management processes. In addition, the behavioral economics, the economy of rationality, adaptability and identity are methodological basic structure in this field of organizational and managerial design. The norms and methodological principles reflected in behavioral economics, the economics of rationality, adaptability, and identity are fully represented in such managerial areas of knowledge as organizational culture and organizational behavior. Therefore, the practice description of the implementing organizational and managerial support for any activity through the justification of the organizational culture elements and norms allows us to systematically present the entire complex of interrelated content areas. The empirical analysis of organizational and managerial support activity is carried out on the example of the National Medical Research Center of Oncology (FSBI "NMRC of Oncology" Ministry of Health of the Russian Federation). The research confirmed the initial hypothesis that an effectively organized system of organizational and managerial support activities within the framework of the organizational culture norms ensures a high level of employees involvement at all levels in achieving performance indicators.
The article presents the results of the new strategy outlines development for organizational and managerial activities support in the framework of the previously support considered areas: personnel policy; assessment of competencies; infrastructure and digital environment; specialized medical care; scientific policy; quality assessment policy. The basis of the methodological framework is formed by the strategic approach in economics and management. During the empirical part of the study, the following methods were used: the method of expert assessments, the method of SWOT analysis. The resources, external and internal factors, strengths and weaknesses, opportunities and threats of implementing activities in the field of healthcare institution organizational and managerial support were analyzed on the example of the Federal State Budgetary Institution " NMRC of Oncology" of the Ministry of Health of the Russian Federation as the " head " organization of the Southern Federal District in the field of "oncology". The instruments of SWOT analysis were carried out in several stages using qualitative and quantitative methods. The article presents a final review of the results of the SWOT analysis, which allows us to draw conclusions about the choice of the contours of organizational and managerial support strategies (the strategy of extreme optimism, which is based on measures to implement existing opportunities, as well as a conservative strategy, which is based on measures that use the strengths of the organization in order to overcome threats). The study confirmed the hypothesis that the contours of the strategy of organizational and managerial support of activities contribute to the strategizing of common goals and objectives and the design of key areas of activity of medical institutions in order to ensure a high level of involvement of employees at all levels in achieving performance indicators and increasing indicators of scientific performance.
The article presents the results of the pilot phase of an interdisciplinary study of socio-demographic, economic, and professional predictors of malignant neoplasms to identify a typical portrait of a cancer patient, considering both clinical and non-clinical characteristics. Based on the basic methodology of health capital and specifying the methodological framework of the study, in particular, highlighting the concept of a healthy lifestyle, questionnaire cancer-screening, a new direction in the study of human capital -the concept of subjective well-being, as well as existing methods for assessing the 124 Е.В. Михалкина и др. / Journal of Institutional Studies, 12(3), 122-141 quality of life of people with cancer (QOL-CS), the authors propose a new comprehensive tools for the diagnosis of socio-demographic, economic, professional predictors of malignant neoplasms, supplementing, in turn, the diagnosis of clinical predictors. The article presents the result of testing the proposed tools by conducting and analyzing an electronic questionnaire of 102 informants who are patients of the National Medical Research Center of Oncology (Rostov-on-Don). In the framework of the pilot study, the initial hypothesis was confirmed that the financial and economic situation of individuals, the type and nature of employment, the characteristics of their social and emotional well-being, satisfaction with working conditions, and social status can influence or act as catalysts for malignant neoplasms. A similar approach to explaining and managing health capital determines the priority and timeliness of the use of technologies that prevent the impact of negative factors and predictors as a direction for the development of preventive medicine.
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