Era industri 4.0 yang mensyaratkan ketersediaan teknologi digital untuk mendukung aktivitas ekonomi termasuk dalam pengembangan UMKM. Terlebih lagi dimasa pandemic COVID-19. Fungsi dari digitalisasi pada sebagian besar UMKM sangat diperlukan. Penelitian ini bertujuan untuk mengetahui seberapa besar pemahaman pelaku UMKM terutama di Kec.Talang Kelapa terhadap Digitalisasi UMKM terutama pada sektor legalitas dengan menggunakan OSS (One Single Submission) atau perijinan satu atap via online dan pemahaman pencatatan keuangan dengan akuntansi. Metode penelitian yang digunakan adalah dokumentasi dan wawancara dengan penyebaran kuesioner yang diberikan kepada 50 UMKM di Kec. Talang Kelapa,. Hasil penelitian menunjukkan bahwa 46% UMKM belum mempunyai legalitas usaha, dan hanya 26% yang mempunyai legalitas diurus secara online, sementara 74% UMKM belum mampu memisahkan pembukuan pribadi dan usaha serta belum mampu mengoperasikan software pembukuan sederhana untuk UMKM.
MSME entrepreneurs in Indonesia are mostly managed by women from their homes, these women are able to show their fangs in the business world even though they are still at the level of MSME scale. However, the obstacles many women face is that still many of them who are lack of knowledge about managing their business finances digitally, most of them only do simple recording manually. The purpose of this study is to find out whether digital business financial management has been used and utilized optimally by MSMEs, especially those owned by women in Palembang City. The data obtained from this study by distributing a questionnaire where there are 73 respondents of female MSME entrepreneurs in Palembang City. The data analysis techniques used multiple linear regression with the help of SPSS 20 for Windows. The results of the research obtained are Human Resources of Entrepreneurs, Artificial Resources of MSME Entrepreneurs, Natural Resources affecting the readiness of technological literacy of female MSME entrepreneurs in Palembang City with a coefficient of determination of 0.643.
This research try to see the relationship between beta of the banking sector with stock prices of the banking sector. The goal of this research was to know the effect of beta formulation can uses by the investors to buy the stock of the banking sector at Indonesian Stock Exchange. This research uses the sample by taking the stock price banking period 2010-2013. Beta (β)is a systematic measure of risk of stock relative to market risk, knowing the beta of the security is important to analyse the securities. Knowing of beta is also useful for the consideration of incorporating such stocks into to the portofolio to be established. From this research indicate that there is significant influence between Beta and Banking stock price.Keyword:Beta, Investor, Banking stock price
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Digital Marketing, Promotion dan Peningkatan Omzet pada sektor UKM kuliner di Kota Palembang. Penelitian ini menggunakan penelitian kuantitatif dengan analisis deskriptif. Metode analisis data dalam penelitian ini adalah Analisis Regresi Logistik Biner, Uji Signifikansi Parameter Simultan, Uji Signifikansi Parameter Parsial, Uji Kesesuaian Model, dan Uji Ketelitian Klasifikasi Model. Berdasarkan hasil penelitian Digital Marketing, Promosi dan Peningkatan Omzet sektor UKM kuliner di Kota Palembang tergolong baik. Keterbatasan penelitian ini adalah sektor UKM kurang fokus pada pengembangan bisnis, terutama pada produk dan perspektif. Penelitian ini bermanfaat bagi Kementerian Koperasi UKM di Kota Palembang khususnya dalam bidang Digital Marketing untuk UKM.
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