논문투고일:2013년 10월 27일 논문수정완료일:2013년 12월 09일 논문게재확정일:2013년 12월 13일 * 중앙대학교 경영대학 상경학부 교수 ** 중앙대학교 일반대학원 문화예술경영학과 박사과정, 교신저자 *** 중앙대학교 경영대학원 경영학과 박사과정 Today, In the Service Industry are more getting a lot of convergence of IT utilization. And global IT companies are strengthening that platform based Services Ecosystems. These business in the field, Ecosystem Competitive strategy is difficult to imitate. And this strategy is generated organic Business Model that a by Competitive-Predominance to brings. In addition, the added value of the Service Industry is taken, a new type of job creation by the ripple-effect is huge. However, existing the Ecosystem Theory of Business is a lack of research on the use. Thus, Ecosystem Construction conditions is very difficult. This study is try to successful Platform Case's Analysis such as Apple, Google, Amazon, eBay's. These Ecosystems is that want to know the Major attributes. At first, would be analyzing to previous research, the Service and Knowledge Services' major attributes and Ecosystem studies' major attributes to grasp.
In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.
Domestically multicultural society is being demanded a change in recognition today into the direction of harmony from assimilation. This change in paradigm is having a proposition as understanding about mutually different cultural background.
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