The scientific article presents a study of the ways of expressing manipulation in politics, which is performed in English political discourse by means of language. Carefully selected language units, used by politicians in public speaking, in combination with social factors, can be a powerful instrument for managing public opinion, i.e. manipulation. The authors analyze public speeches delivered by English politicians. Manipulation is an integral part of American political discourse, all speech strategies of which are aimed at one purpose: to influence a recipient, persuade him or her to make a decision that will be beneficial for a politician. The article considers the main strategies, tactics and types of manipulation used in the modern political sphere. An analysis of public speeches of English politicians proves the importance of speech manipulative techniques for successful achievement of political goals.
This paper presents an analytical review of scientific works devoted to one of the topical studies in cognitive and cultural linguistics, namely, to the concept of "money", which is included in the corpus of basic concepts of European civilization. Concepts as complex mental formations attract special attention of scientists studying the problem of language conceptualization of the person’s environmental world. Language units of different levels are studied in their correlation with the cognitive structure of the concept knowledge. The framework consists of systematization of the majority of existing scientific results of verbal representation, structuring of the concept of "money" in the context of Russian, English, German, and French. A comparative analysis of the ways and means of language representation of the concept "money" in Russian, English, German, and French sets the combination of versatile and specific features that embody the nature of the concept of "money" in these national languages. The obtained scientific findings represent the opportunities of embodiment of general cultural concept of "money" in national linguocultures. The practical value is determined by the fact that the obtained structured scientific data in the specified conceptual field can be used by scientists when developing linguoculturological dictionaries of basic concepts of European culture, as well as in the development of training courses with the dictionaries in question as content database.
This paper aims to highlight ethnic stereotyping in the English-language mass media political discourse, which is an actual issue since the scope of media texts in English prevails in the global information space, which cannot but affect the viewpoint of an "average" English speaking reader. According to the cognitive linguistic approach, the stereotype is considered to be an element of the cultural and linguistic world view and an integral part of reality categorization mechanism. Ethnic stereotypes are very important in the process of intercultural communication since they can increase its effectiveness and eliminate interethnic problems or they can act vice versa. So auto- and hetero-stereotypes play a significant role in intercultural communication. This fact underlines the relevance of ethnic stereotype studies. The notions of "auto- stereotype” and “hetero-stereotype" are considered in the article, using the examples of English-language political media text headlines. Special attention is given to the headlines of English-language media texts about Russia. Basic features of the stereotype "modern Russia", formed by the English-language media, are defined by the analyzed political media text material.
Foreign policy events of recent years, expressed in the adoption of sanctions, along with the global economic crisis, have identified the need for import substitution in Russian industry. The issue of import substitution in the mining industry is strategically important, because it determines the vector of development of the Russian economy. Therefore, in order to increase mineral extraction capacities, it is necessary to re-equip the parks with new-generation modern excavators and modernize existing models. In order to increase consumer value, and hence competitiveness, it is necessary to develop excavation equipment in several areas, an important role belongs to improving the materials of the mechanical component of the excavator, as well as improving the interaction of man and machine based on the principles of ergonomics and engineering psychology. The work presents an original software product created to solve the automation problem of the ergonomic reengineering process with the possibility of ranking models of mining excavators by the comfort level in the cab.
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