So far, there are few reports on the evaluation and analysis of sports tourism resources in Haikou by the combination of qualitative evaluation and quantitative evaluation. This paper comprehensively uses Delphi method, questionnaire survey method, analytic hierarchy process, mathematical statistics, and other research methods to take Haikou sports tourism resources as the research object. Through the field investigation of Haikou sports tourism resources, this paper comprehensively evaluates Haikou sports tourism resources by combining qualitative and quantitative evaluation methods, in order to improve and innovate the theoretical level of Haikou sports tourism resource evaluation and provide data support and practical basis for the development and utilization of sports tourism resources in Haikou, so as to promote the sustainable and efficient development of sports tourism industry in Haikou. The evaluation results of sports tourism resources in Haikou are divided into four parts: advantages, disadvantages, opportunities, and challenges. It is considered that the advantage of sports tourism resources in Haikou is the scarcity of resources, unique charm, exciting events, and strong appreciation. The disadvantage is that the popularity of sports tourism resources in Haikou is low, and the suitable travel period is short. The opportunity is that the natural environmental conditions and the traditional sports characteristics of ethnic minorities are prominent, the cooperation with surrounding cities in sports tourism is deepened, and the tourist market potential is huge. The threat is that the market competition of homogeneous sports tourism products is fierce, the conditions of sports tourism human resources are poor, the publicity methods are old, and the development of local air transportation is backward.
After years of development, Hainan Province has established a significant sports tourism industry. This paper explores how digitalization is driving the transformation of traditional sports tourism through the utilization of the DRAT model to reconstruct the value of both consumers and businesses. The analysis shows that the digitalization of sports tourism has deconstructed the traditional industry using innovative technologies such as technological virtualization and data platform construction. The effective development and utilization of highly developed information technology in modern society are essential for ensuring the smooth and healthy growth of the sports tourism industry. The traditional sports tourism industry has been digitally deconstructed, leading to the formation of new production, management, and business models. The status of consumers continues to improve during this process, and companies are seeking to collaborate with consumers to create new value positioning.
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