Information Construction of Sports Tourism in Haikou City under the Background of Internet

Abstract

So far, there are few reports on the evaluation and analysis of sports tourism resources in Haikou by the combination of qualitative evaluation and quantitative evaluation. This paper comprehensively uses Delphi method, questionnaire survey method, analytic hierarchy process, mathematical statistics, and other research methods to take Haikou sports tourism resources as the research object. Through the field investigation of Haikou sports tourism resources, this paper comprehensively evaluates Haikou sports tourism resources by combining qualitative and quantitative evaluation methods, in order to improve and innovate the theoretical level of Haikou sports tourism resource evaluation and provide data support and practical basis for the development and utilization of sports tourism resources in Haikou, so as to promote the sustainable and efficient development of sports tourism industry in Haikou. The evaluation results of sports tourism resources in Haikou are divided into four parts: advantages, disadvantages, opportunities, and challenges. It is considered that the advantage of sports tourism resources in Haikou is the scarcity of resources, unique charm, exciting events, and strong appreciation. The disadvantage is that the popularity of sports tourism resources in Haikou is low, and the suitable travel period is short. The opportunity is that the natural environmental conditions and the traditional sports characteristics of ethnic minorities are prominent, the cooperation with surrounding cities in sports tourism is deepened, and the tourist market potential is huge. The threat is that the market competition of homogeneous sports tourism products is fierce, the conditions of sports tourism human resources are poor, the publicity methods are old, and the development of local air transportation is backward.

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“…This evaluation entails a comprehensive assessment of sports tourism resources from various angles including strengths, weaknesses, opportunities, challenges, etc. [5,6], encompassing sports resources, ecological resources [7,8], tourism resources [9,10], and geographic resources [11,12]. Based on these evaluations, further explorations are conducted to identify the development path of urban sports tourism, integrating local resources and regional attributes to propose a fitting development path for sports tourism in the region, thus driving regional integration [13,14].…”